Webinar: How to Prevent Email Disasters Before They Strike

The Future of Email Part II

Is it possible to see into the future and anticipate the ways you can mess up an email marketing campaign?

For the second event in our webinar series with emfluence, we took a look at all the things that can go wrong in email marketing, and how to avoid the most costly email mistakes.

CEO of emfluence, David Cacioppo, joined Email on Acid’s Customer Success Manager Geoff Traub and moderator Cory LaGrange to outline potential pitfalls.

Our panel of experts walked through the entire process of launching an email campaign:

• Email marketing strategy
• Email design and development
• Pre-send email testing
• Deployment
• A/B testing
• Data and insights

Watch: How to Prevent Email Disasters Before They Strike

Dave, Geoff, and Cory share examples of familiar email disasters and a few horror stories from the email marketing trenches. Plus, we’ll also share solid email strategies you can steal.

If you missed part one of this webinar series, you’re going to love The Future of Email Part I: Lessons Learned from 50 Years. Jen Capstraw and Betsy Grondy join Cory to explore how far email has come and what’s coming next.

And check out the exciting conclusion of our webinar trilogy when you watch The Future of Email Part III: Take Your Email from Skateboard to Hoverboard in which we explore the possibilities of email automation!