Government Email Best Practices for Engagement

Email marketing isn’t limited to fun brands and privately-owned companies. Email marketers also work in the public sector, sending stately emails to citizens. Given the official nature of their communications and accessibility requirements, their email marketing process looks a little differently than others in the industry.

Our CEO, John Thies, recently sat down with Jonathan Bennett and Bruce Swan of Adobe to chat about best practices for federal, state and local government emails and how to ensure they’re accessible.

Watch the full video below for actionable advice around designing engaging emails using rich media, personalizing communications through segmentation and targeting, and measuring results to optimize future messages.

This webinar was originally presented on September 17, 2019.