BIMI: Ask Me Anything | Splat Fest

Brand Indicators for Message Identification (BIMI) is the latest in email authentication. It’s also the most visible of the protocols. While DKIM, SPF, and DMARC work behind the scenes, your subscribers see the results of BIMI.

Email marketers are interested in getting brand logos to display next to messages in inboxes. BIMI implementation means boosting visibility and strengthening brand reputation. For subscribers and customers, it means trustworthiness, security, and the confidence that you’re not being spoofed by scammers.

But how hard is BIMI to set up? Two members of BIMI Group joined us at Splat Fest to take questions from email marketers. Find out what Matt Vernhout of Netcore Cloud and Marcel Becker of Verizon Media have to say about the process of implementing BIMI for your brand.

Working on BIMI implementation for your brand? Check out the BIMI Inspector tool mentioned in this video.

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!