Could thought leadership content be the secret sauce your email marketing strategy needs? Email and content marketing go together like peanut butter and jelly. Email marketers need content to fill newsletters and nurture leads along a customer journey. Content marketers need email to deliver the right material to the right audience at the right time. In recent years, thought leadership has risen on the list of marketing priorities, especially for B2B brands. In 2020, a SurveyMonkey study found more than half of marketers believe thought leadership benefits a brand’s efforts to gain email subscribers, and 62% said it supports lead generation. Email on Acid partnered with Ascend2 to find out even more.  Our report, Building Thought Leadership with Content, questions best-in-class marketers about their approach to using expertise, originality, and innovative thinking in marketing.

Get the free white paper and discover:

• The importance of having a thought leadership strategy.
• The top challenges of creating thought leadership content.
• Budget and resource allocation considerations.
• The most effective formats for thought leadership content.
• What makes thought leadership work and how could it impact your organization?

Email marketing exposes your thought leaders to people who want and need to hear from them. Get ideas to help your team take advantage of the expertise that thought leaders in your organization provide to customers and prospects. Check out the white paper and find out more.