How to Maximize Email Marketing Budgets: Get Expert Advice
You’re a smart digital marketer. You fully understand the impact that email has on an integrated strategy, and you know it’s worth the investment.
Of course, email marketing budgets ebb and flow from year to year. Your annual spend depends on who’s in charge, what your organization’s goals and priorities are, and even what’s happening in the economy at large. In 2020, the COVID-19 pandemic had a significant impact on marketing budgets across the board.
According to a LinkedIn study, 74% of marketers were being forced to cut their budgets. More than 40% called those cuts “significant.” Of course, email strategies during COVID-19 were crucial for customer communication and driving business results. So, what can email teams expect moving into a new year and (eventually) the post-COVID era? Our ebook, Maximizing Email Marketing Budgets, offers advice from seven respected marketing thought leaders — all with plenty of experience in the email space.
Karen Talavera, the founder of Synchronicity Marketing, explains when and how outsourcing email marketing tasks makes sense.
Will Devlin of MessageGears provides insights into key questions email teams should ask about how to use their budget throughout the year.
Elle Kross from Movable Ink tells us why you need agility and flexibility when email marketing budgets get cut.
Hank Hoffmeier of iContact has advice for making email marketing budgets stretch and finding ways to reduce costs when necessary.
Spencer Kollas of Ansira explains why data helps marketers make informed decisions on how to use your email marketing budget wisely. Email on Acid CEO
John Thies gives you some tips for making a pitch for more funding to the people holding your organization’s purse strings. And, Origin Email co-founder
Ryan Phelan provides separate approaches for two situations; when you’ve got all the budget you need as well as when you have to make do with less. Use this advice and start forming a plan for getting the most for your money.
