Email on Acid Newsletter
Email Marketing Optimization: Building a First-Class Program
“You can update email design as much as you want, at some point you’re going to hit a wall.”
~Laura Horkey
Email Marketing Specialist
We’ll admit it … email marketing optimization is a broad topic.
There are so many factors impacting performance, so many ways to measure success, and so many things that could go wrong. Where do you start?
Sometimes, you’ve got to follow the leaders. That’s where this exclusive report, Optimizing. Your Email Marketing Plan: Strategic Insights from Top Marketers, comes in quite handy.
Are you getting the most out of your email marketing program?
According to our survey with Ascend2, about half of marketers are feeling so-so about the success of their email strategy. But 38% would describe their email programs as “very successful.” That’s who you’ll hear from in this email marketing white paper. From the biggest challenges to the most engaging email automations, discover the revealing results of this industry survey along with key takeaways on email marketing optimization.
Curious to know why some have more success than others? We’ll break down the results with help from the experienced marketers at Email on Acid.
Here’s a taste of what they’ve got to say:
“People who are on the ground doing the work care more about engaged subscribers as opposed to total list size.”
~Betsy Grondy
Sr. Email Marketing Manager
“The more systems you can incorporate into your email marketing program, the more data you have to leverage better personalization.”
~Trevor Rawls
Digital Marketing Manager
“You can update email design as much as you want, at some point you’re going to hit a wall.”
~Laura Horkey
Email Marketing Specialist
