Email Marketing Optimization: Building a First-Class Program
You can update email design as much as you want, at some point you’re going to hit a wall.
We’ll admit it … email marketing optimization is a broad topic.
There are so many factors impacting performance, so many ways to measure success, and so many things that could go wrong. Where do you start?
Sometimes, you’ve got to follow the leaders. That’s where this exclusive report, Optimizing. Your Email Marketing Plan: Strategic Insights from Top Marketers, comes in quite handy.
According to our survey with Ascend2, about half of marketers are feeling so-so about the success of their email strategy. But 38% would describe their email programs as “very successful.” That’s who you’ll hear from in this email marketing white paper. From the biggest challenges to the most engaging email automations, discover the revealing results of this industry survey along with key takeaways on email marketing optimization.
Insights from Email on Acid’s In-House Experts
Curious to know why some have more success than others? We’ll break down the results with help from the experienced marketers at Email on Acid.
People who are on the ground doing the work care more about engaged subscribers as opposed to total list size.
The more systems you can incorporate into your email marketing program, the more data you have to leverage better personalization.
You can update email design as much as you want, at some point you’re going to hit a wall.
