Do the words “Black Friday email marketing” stress you out or get you pumped to create some kick-butt campaigns? While the increased pressure and extra workload of producing holiday emails might seem overwhelming, it’s an opportunity for the email team to shine (like Rudolph’s nose on a foggy winter’s night). Pathwire and Ascend2 teamed up for another eye-opening industry survey. This time we asked B2B marketers about how they approach Black Friday and Cyber Monday? Get the results in the new report, Email is the New Black [Friday].

In this report, you’ll discover:

• Insights into holiday email marketing cadences.
• The most-used tactics for Black Friday and Cyber Monday email marketing.
• Whether marketers see a return for their efforts with email.
• Habits of the most successful email marketers.
• Quick tips to improve your holiday email strategy.

Our survey includes responses from B2C marketers in Retail, Entertainment, Health & Beauty, Home & Auto, and more. But who’s getting the most out of Black Friday email marketing, and how does your team’s strategy measure up?