Pathwire’s Black Friday Email Marketing Breakdown

Image for Pathwire’s Black Friday Email Marketing Breakdown

Share to

Do the words “Black Friday email marketing” stress you out or get you pumped to create some kick-butt campaigns? While the increased pressure and extra workload of producing holiday emails might seem overwhelming, it’s an opportunity for the email team to shine (like Rudolph’s nose on a foggy winter’s night). Pathwire and Ascend2 teamed up for another eye-opening industry survey. This time we asked B2B marketers about how they approach Black Friday and Cyber Monday? Get the results in the new report, Email is the New Black [Friday].

In this report, you’ll discover:

  • Insights into holiday email marketing cadences.
  • The most-used tactics for Black Friday and Cyber Monday email marketing.
  • Whether marketers see a return for their efforts with email.
  • Habits of the most successful email marketers.
  • Quick tips to improve your holiday email strategy.

Our survey includes responses from B2C marketers in Retail, Entertainment, Health & Beauty, Home & Auto, and more. But who’s getting the most out of Black Friday email marketing, and how does your team’s strategy measure up?

Download Your Copy Now

Related White Papers

Image for Inbox Insights 2022 | A Survey of Successful Email Marketers

Inbox Insights 2022 | A Survey of Successful Email Marketers

Explore
Image for The Email Customer Journey: Keys to Success

The Email Customer Journey: Keys to Success

Explore
Image for Accessibility in the Inbox: Are Your Brand's Emails Accessible?

Accessibility in the Inbox: Are Your Brand's Emails Accessible?

Explore
White Papers