Why 2020 changed everything (and what to do now)

Email is always evolving. But the entire world changed thanks to the events of 2020. That’s why you need a new email marketing action plan in 2021. The impact of the COVID-19 pandemic changed the way we live, work, shop, learn, socialize, and communicate with one another. Through it all, email was the go-to marketing and communication channel. It is far from dead and still very relevant. Put simply — email is where we turn in times of crisis. Because the success of email is directly connected to your subscribers’ lifestyles, behaviors, and preferences, understanding how and why the world has changed is crucial. In this special report from Senior Email Marketing Manager Betsy Grondy, we explore the major events of 2020, the roles email played throughout the year, and the effect those events had on marketing strategies.

Get a 10-Step Email Marketing Action Plan

We’ll provide you with a 2021 email marketing action plan to help you start identifying important initiatives so you can make adjustments as we move into what’s being called “the next normal.” Topics covered in this report include:

• Email’s role in public safety and crisis communication during the COVID-19 pandemic.
• How email engagement metrics and consumer behavior changed in 2020.
• Why the economic recovery requires different email strategies for different industries.
• What do ongoing issues including politics, social justice, and climate change mean for email marketers?

Do you have a plan for the future of email?

Discover insights gained from a challenging time in history. Use our 10-step email marketing action plan to make sure you’re well-prepared for whatever comes next.