EOA Blog

The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups

Black Friday is one of those events in the holiday season that applies to just about every brand and, for that reason, every email marketer.  We see all kinds of Black Friday email marketing in our inboxes, taking mental notes for our own holiday messages. Also, more brands are finding clever ways to drive subscriber … Continue reading “The Best of Black Friday: Emails, Subject Lines and Subscriber Sign-ups”

How to Code Mailto Links in Your HTML Emails

Do your readers know exactly who in your organization to contact and how to reach them when they have specific questions? Do you? With mailto links, your subscribers can click the link and ask the perfect person their questions. Contacting specific departments is easy! You can adjust your mailto links to direct messages to specific … Continue reading “How to Code Mailto Links in Your HTML Emails”

How to Use Placeholder Text and Images in Email Design

A great email marketing campaign starts with end-to-end planning. Not only does your content need to dazzle, but you need a stellar email template design. Of course, this all needs to happen in sync. As you know, an email developer needs to work with an email designer and marketer to create a template even while … Continue reading “How to Use Placeholder Text and Images in Email Design”

Email Blocklists: What They Are and How to Avoid Them

We’ve said it once, and we’ll probably say it 100 times more: email deliverability is the elephant in the room for email marketing.  Blocklists play a significant role in deliverability. And as far as blocklists are concerned, email content isn’t the only factor determining if a domain is blocklisted. In this post, we’ll go over … Continue reading “Email Blocklists: What They Are and How to Avoid Them”

How to Customize an HTML Email Template in 7 Steps

If you are new to email development, the work of customizing a template
can seem overwhelming.

But don’t worry. We’ve written this blog to walk
you through how to make cosmetic and text changes to a template.

Tips for Email UX and Design Best Practices

I only have 50 milliseconds to grab your attention. The same holds true when you go to capture a user’s attention in an email. User experience (UX) is important, and while there is ample content out there for anyone interested in learning more about web UX, there seems to be less when it comes to … Continue reading “Tips for Email UX and Design Best Practices”

List Hygiene and the Importance of Email Validations

Once you have a solid email list of subscribers (developed through the techniques we describe in Spring Cleaning Part 1), it’s important to maintain it. According to Marketing Sherpa, a corporate email list has an average annual decay of 25%.

By saying goodbye to old addresses on your email list, you’ll improve your metrics and, in turn, your sender reputation and inbox placement. Read on to discover how to nurture your list for optimal deliverability and marketing success.

Tips for Coding Email Preheaders

Curious about coding preheaders?

Learn how to code hidden preheader text in this handy blog.

What Are UTM Parameters and How Do I Use them with Email?

There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list. But what about measuring what happens after a subscriber clicks your email and lands on your website or landing page? That’s … Continue reading “What Are UTM Parameters and How Do I Use them with Email?”

Why Should I Set My Table Role As ‘Presentation’?

There are many pieces to an accessible email, with each piece coming together to create a message that is easy to read and understand for every subscriber. Of all the accessible checks you should do on your email, though, there is one that will arguably make the biggest difference for subscribers with vision problems: adjusting … Continue reading “Why Should I Set My Table Role As ‘Presentation’?”

New Ideas for Using Animated GIFs in Email

Adding a bit of movement into an email can bring the message to life and elevate your email marketing. As these five brands have shown us, GIF hero image designs wow the recipient into checking out what an email has to offer. But there are some other ways a GIF can enhance an email. In … Continue reading “New Ideas for Using Animated GIFs in Email”

How to Grow Your Email List Organically for Better Deliverability

Spring has sprung. Though you may already be planning to sweep out your garage, now is a good time to give your email list a thorough cleaning, too. But first things first. Before we dig into the nitty-gritty details of cleaning and maintaining your email list, let’s talk about how to build a clean list from the start.

Tips for Margins and HTML Email Padding

It can be painfully frustrating to get margins and padding to render consistently across all email clients. Here are a few tips and tricks for managing the spacing in your HTML emails.

Five Reasons Why Simple Email Marketing Wins

Does writing the “perfect” email ever feel daunting? The odds can feel stacked against you, especially since Hubspot’s study shows that readers open less than 24% of all promotional emails. So how do you steer new subscribers to open your email and click through to your landing page?  Constant communication isn’t exactly the answer. But … Continue reading “Five Reasons Why Simple Email Marketing Wins”

Data Privacy and Spam Laws: A Refresher for Email Marketers

Governments are becoming more and more restrictive about unsolicited email. Not only are laws becoming more restrictive, but the penalties are increasing in severity. In this blog, we’re going to give you a quick refresher on the current state of spam laws, both national and internationally, and how to avoid a mistake that could come with a large fine attached to it.

10 Great Subject Line Inspiration Ideas: Why They Work

There’s nothing like an effective, thoughtfully-worded subject line to make us beam with pride. An email’s inbox display is a mammoth to tackle, let alone the following content. We thought it fitting to get your creative juices flowing this month with some top-shelf subject line inspiration. This element of email is small but mighty. As … Continue reading “10 Great Subject Line Inspiration Ideas: Why They Work”

Splicing Image-Only Emails? There’s a Better Way

A picture is worth a thousand words, and an animated GIF is probably worth even more. In trying to win the bid for your subscriber’s attention, email marketers increasingly turn to image or GIF-heavy email campaigns. We can understand the appeal. These emails may look flawless. Their designs are pristine, and it’s hard to beat … Continue reading “Splicing Image-Only Emails? There’s a Better Way”

What is the BIMI Email Specification and Does Your Brand Need It?

Have you noticed more and more brands that have logos showing up in email inboxes and wondered what it’s all about? The short answer is BIMI. The long answer is Brand Indicators for Message Identification, which is what BIMI stands for. (Sorry about being Captain Obvious.) If you’ve never heard of this email specification before, … Continue reading “What is the BIMI Email Specification and Does Your Brand Need It?”

How to Build Engaging and Effective Internal Emails

While email teams typically focus on email marketing campaigns, they may also be called upon to help with internal email communication. That could include everything from employee newsletters to human resources communications and special messages from leaders. Employees are looking to their employers for information, and your business emails represent a crucial link between them … Continue reading “How to Build Engaging and Effective Internal Emails”

Email Marketing Terms: 150+ Definitions You Need to Know

If you’re new to email marketing, it might seem like this practice has its own language. If you find yourself saying “That’s Greek to me!” we’ve got a comprehensive list of email marketing terms you need to know. Even if you’re not a newbie, some of these email marketing terms may have flown under your … Continue reading “Email Marketing Terms: 150+ Definitions You Need to Know”