EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Do You Really Need a “View This Email in Your Browser” Link?
In a perfect world, every email you brainstorm, design, and code would display just as you imagined in every inbox. Unfortunately, the world is far from perfect. That’s why many email marketers add a “view in browser” link to their campaigns. You’ve probably noticed that some emails include this link, while others don’t. So is … Continue reading “Do You Really Need a “View This Email in Your Browser” Link?”
Using an Email Preview Tool: Why Email Client Testing Matters
Ever wish you could see into the future of your email marketing campaigns? What if you had some sort of “Spidey-sense” that helped you catch problems with emails before they ended up in inboxes? That’s what an email preview tool can do for you. Picture this… You’ve dedicated days, weeks, and maybe even months to … Continue reading “Using an Email Preview Tool: Why Email Client Testing Matters”
How to Use Email Personalization to Boost Subscriber Engagement
What if your email subscribers loved receiving your emails? Not just tolerated them as the way to learn about an occasional deal (or worse, gave you their email address in exchange for gated content and never got around to hitting unsubscribe)? What if they actually looked forward to seeing your company’s name in their inbox? … Continue reading “How to Use Email Personalization to Boost Subscriber Engagement”
8 Grammar and Style Mistakes That Affect Email Conversion Rates
Let’s eat Grandma! That, right there, is why punctuation matters. While that exact sentence is unlikely to pop up in your email content, don’t you wonder what other simple mistakes detract from your message? Effective and highly converting email copy is more than just figuring out what story to tell. It’s also about how you … Continue reading “8 Grammar and Style Mistakes That Affect Email Conversion Rates”
Why Email Marketing Wins in a Struggling Global Economy
When the economy takes a turn for the worse, uncertainty abounds. Yet, although the world seems to be heading for difficult and uncertain times, we’re certain about one thing: Even a global recession won’t kill email marketing. Honestly, we’d probably say that no matter what. This time, however, we’ve also got some research to back … Continue reading “Why Email Marketing Wins in a Struggling Global Economy”
How to Build a Better Email Footer for a Lasting Impression
So you’ve made a great first impression with a perfectly primed subject line, email header, and email body. You’ve boosted your open rate and click-through rate. What’s left? Now that you’ve opened the door for your customer, don’t forget to make a lasting impression. Even though the footer sits discreetly at the bottom of your … Continue reading “How to Build a Better Email Footer for a Lasting Impression”
The Guide to Effective Email Header Design
Email design lives or dies by the details. One obvious detail is the subject line. Another is the email header. Both of these elements provide important first impressions. One comes before an email is opened and the other immediately after. Once your subject line entices your subscribers to open your email, your email’s header is … Continue reading “The Guide to Effective Email Header Design”
Email Marketing Data: The Foundation for an Optimized Strategy
It might be a cliché, but there’s truth in the statement, “The money is in the list.” But to paraphrase another cliché, it’s not the size of your email list that matters; it’s what you can do with it. As marketers, we live and die by the quality of our email marketing data. Unfortunately, too … Continue reading “Email Marketing Data: The Foundation for an Optimized Strategy”
Email Marketing Psychology: 7 Ways to Get the Best Results
Psychologists don’t have to be marketers. But marketers definitely need to know a thing or two about psychology, including for email campaigns. We’re not saying your subscribers should lie down on a couch and tell you all about their fear of spam. However, any marketing effort you pursue will be much more effective if you’re … Continue reading “Email Marketing Psychology: 7 Ways to Get the Best Results”
Notes from the Dev: Building an Interactive Email Game
Looking for a challenge? If you’re starting to feel like you keep coding the same kinds of emails over and over again, take a page out of Emre Demirel’s playbook. He decided to figure out how to build an interactive email featuring a game of Rock, Paper, Scissors that his subscribers could play without leaving … Continue reading “Notes from the Dev: Building an Interactive Email Game”
New Mobile Email Previews: Start Testing with the Latest from Android and iOS
We all know how important the mobile experience is in email marketing. You don’t need us to show you another statistic. All you need to do is look at your own analytics to see how often your campaigns are being opened on mobile devices. Not only do you have to worry about mobile responsiveness, but … Continue reading “New Mobile Email Previews: Start Testing with the Latest from Android and iOS”
A Guide to Coding HTML Background Colors in Email
Black and white is classic, but how about using HTML/CSS background colors to make your email marketing campaigns pop? After all, color psychology has a big impact on your readers. In other articles, we’ve discussed how to style your emails with HTML and CSS, and we’ve given you tips on how to code a bulletproof … Continue reading “A Guide to Coding HTML Background Colors in Email”
Track Dark Mode Opens with Email on Acid Analytics
Feeling in the dark about whether your subscribers are opening emails in dark mode? Now you can track dark mode opens using Advanced Analytics from Sinch Email on Acid. Dark mode usage is a popular topic of discussion among both email developers and marketers. Lots of people wonder how popular dark mode for email really … Continue reading “Track Dark Mode Opens with Email on Acid Analytics”
How to Code Interactive Images in Your Emails to Highlight Your Content
See how we created our recent interactive email, including the decisions we made, code for the interactive sections and how we handled fallbacks.
Why Component-Driven Design Systems are the Future of Email Coding
Email development takes a ton of time and effort. Plus, let’s be honest, it can also be frustrating because it requires such meticulous coding at times. But I’m here to tell you there is a better way. Actually, Avi Goldman from Parcel and I are here to tell you about that. Avi joined me for … Continue reading “Why Component-Driven Design Systems are the Future of Email Coding”
Marketing Technology – How to Compare and Evaluate Your Options
In marketing circles, we never tire of the phrase, “work smarter, not harder.” There’s been an explosion of tech solutions designed to make our lives and jobs easier while helping us work more efficiently as a team. There are so many options out there, but it’s easy to get overwhelmed when it’s time to evaluate … Continue reading “Marketing Technology – How to Compare and Evaluate Your Options”
What’s the Barracuda Spam Filter and Blocklist All About?
Is something fishy happening to your emails on the way to the inbox? This is the third entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. The ‘Barracuda Spam and Virus Firewall’ is a plug-in appliance that gives admins a suite of tools used to manage incoming mail. Learn how to read its headers and make sure your email passes the test.
10 Email Marketing Mistakes and How to Avoid Them
A mistake is a mistake only if you don’t learn from it. But email marketing mistakes can be pretty disastrous. So, if you can avoid them, you should. As most email marketers will tell you, they’ve all had hiccups at one point or another while trying to craft the perfect email campaign. In this article, … Continue reading “10 Email Marketing Mistakes and How to Avoid Them”
Notes from the Dev Live Edition: Email Developer Q&A
They say that “two heads are better than one.” Well, how about three? I was excited to be part of a developer Q&A session to close out Email Camp 2022 with a couple of fellow email geeks. We’re bringing that panel discussion to you here as a special live edition of Notes from the Dev. … Continue reading “Notes from the Dev Live Edition: Email Developer Q&A”
How to Get the Most from an Email Marketing Budget
You’ve got big ideas for where you could take your email marketing program, and you’ve got plans for how it could positively impact your company. Anything that’s worth doing takes two things: time and money. And as the saying goes – time is money. In this article, we discuss how to get the most out … Continue reading “How to Get the Most from an Email Marketing Budget”
