EOA Blog

Choosing an Email Service Provider: 11 Key Questions Before You Buy

Choosing the right ESP for your business is no easy feat. There are many questions you need to consider before you take the plunge and invest your time and money into an email service provider.

While this is not an exhaustive list of questions, here are 9 critical questions you must consider before choosing your ESP.

Email Marketing Skills: How to Go From Good to Great

What does it take to be an email marketer who’s on top of their game? The truth is, while the right tools and software are helpful, that’s not all it takes. It’s what you know about successful email marketing that helps you use those tools effectively. The most impactful email marketing skills are based on … Continue reading “Email Marketing Skills: How to Go From Good to Great”

10 Ways to Make an Email Referral Campaign that Converts

Achieving marketing goals and growth month over month, year over year can be challenging. However, marketers often overlook one of the most effective forms of acquiring new customers: referral marketing.

Read on for the characteristics of a killer referral campaign that will convert.

Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love

Love is in the air this Valentine’s Day, and you can help improve brand love – and conversions and sales – by increasing your email open rates. Learn how to take advantage of open hearts this Love Day and increase your open rates. “Love is in the air.” A bit cheesy? Maybe. But people really … Continue reading “Valentine’s Day Email Subject Lines: Ideas Your Subscribers Will Love”

Notes from the Dev: Coding Interactivity for Event Email Marketing

Interactive emails can be intimidating for many developers. That includes me. It can seem a little scary because of the uncertainty. How much extra coding and time will it take? Will email clients support the interactive code? How many of our subscribers will actually be able to experience it? Those are all great questions to … Continue reading “Notes from the Dev: Coding Interactivity for Event Email Marketing”

What is DKIM for Email Authentication and How Does it Work?

Do you have questions about what DKIM is and how it works? Get the inside scoop on your sender’s digital signature and what it means for your campaign’s deliverability.

Tutorial: How to Code Your Own Editable Mailchimp Email Templates

A lot of people use Mailchimp for email marketing. The marketing platform, which began as an email service provider (ESP) back in 2001, has millions of users. And it’s popular with both small businesses and entrepreneurs as well as larger companies. So, whether it’s for an employer or a client, there’s a good chance you’ll … Continue reading “Tutorial: How to Code Your Own Editable Mailchimp Email Templates”

Successful Email Marketing: Good Habits and Best Practices for 2023

Hear that? It’s the sound of fresh new emails waking up from hibernation after the holiday season. Those campaign ideas are just waiting to be shaped into a successful email marketing strategy. The end of the year can always be an exhausting time to be an email marketer (and let’s be real, your inbox is … Continue reading “Successful Email Marketing: Good Habits and Best Practices for 2023”

Conditional CSS for Email: What Developers Need to Know

An HTML email that renders perfectly in every client is a developer’s frustratingly elusive white whale. While many email clients have improved support for certain features over the years, there are still a lot of differences that make it impossible to create an email that looks exactly the same across every device and client. But … Continue reading “Conditional CSS for Email: What Developers Need to Know”

How to Format Email Code and Improve Efficiency

Learn how to properly format email code and why it is an important part of the email development process.

2023 Graphic Design Trends for Email Marketing Campaigns

Who actually has time to keep up with the latest in fashion? Because, honestly, it can be kind of overwhelming. Are we mixing patterns now, or is that still a bad idea? Should you toss those clothes you have shoved in the back of your closet from the 90s or are they suddenly back in … Continue reading “2023 Graphic Design Trends for Email Marketing Campaigns”

Year in Review: Email on Acid in 2022

Even though a year can fly by like nobody’s business, that doesn’t mean there was no time to get stuff done. A lot can happen over the course of 365 days. Many of us are about to do a little self-reflection as we head into 2023, and that’s a good thing. SaaS brands can look … Continue reading “Year in Review: Email on Acid in 2022”

How Email on Acid Proves Our Commitment to Security and Privacy

Talking the talk and walking the walk are two very different things. In the digital world, there aren’t many topics that are more important than security, privacy, and compliance. They’re not something you want to brag about unless you’re truly doing what it takes. Sinch Email on Acid is proud to announce that we’ve taken … Continue reading “How Email on Acid Proves Our Commitment to Security and Privacy”

Drag-and-Drop Email Builders vs DIY Development: Pros and Cons

When it comes to building emails, you’ve got options. There are plenty of drag-and-drop email builders that let you plop standard blocks into place. There are also custom-coded email designs that usually require a developer to build them. Is one of these options better than the other? You’ve probably already guessed that the answer is … Continue reading “Drag-and-Drop Email Builders vs DIY Development: Pros and Cons”

How to Handle Email List Segmentation: 8 Winning Tips

You got someone to opt-in to your list, hooray! But wait… don’t celebrate just yet. If you are going to successfully convert this new subscriber from your emails, you can’t just blast ‘em with general, impersonalized content. So how can you send out emails that speak to an individual and not a crowd? It’s all about list segmentation, people!

Read on for 8 list segmentation tips to boost your bottom line AND check out our infographic on this topic here!

Thought Leadership Marketing Strategy: Nurturing Leads with Email

Trends come and go, as do worldviews and widely held thoughts and opinions. But who sets those trends and thoughts? The Illuminati? Not quite. Thought leaders are subject matter experts who often shape the thoughts of an entire industry or marketing niche. Thought leaders and the content that they create, are included in, or that … Continue reading “Thought Leadership Marketing Strategy: Nurturing Leads with Email”

Notes from the Dev: How to Use Faux Absolute Positioning in Email

Here’s a tight spot that email developers will be very familiar with. You get an email campaign mockup from a designer and in order to make it both functional and accessible, you need to use overlapping elements. As developers, it’s our job to make the email look as close to the proposed design as possible. … Continue reading “Notes from the Dev: How to Use Faux Absolute Positioning in Email”

Plain Text vs HTML Emails: What Works Best?

Is minimalism still in? Is it better to keep it simple, stupid? Or should you try to stun your subscribers with animated images and colors galore? Plain text versus HTML emails: which one should you use for your next email campaign? When email marketers and developers look at an interactive email campaign with an eye-popping … Continue reading “Plain Text vs HTML Emails: What Works Best?”

Get to Know the Spamhaus Project: The Biggest Name in Blocklists

The more you learn about email deliverability and spam, the more you hear the term ‘blocklist.’ But what is a blocklist? Why are they bad to be on? Furthermore – who owns and runs these blocklists? Well, one of the biggest players is Spamhaus. No, it is not a German restaurant that serves processed mystery meat. … Continue reading “Get to Know the Spamhaus Project: The Biggest Name in Blocklists”

Top 10 Ways to Use Dynamic Content in your Email Campaigns

82% of consumers admitted they would buy more items via emails that had better personalization, so let’s check out 10 fantastic examples of dynamic content in email.