EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
DIY Email Marketing: 6 Tips for One-Person Teams
Are you flying solo when it comes to running the email show? Come on now… DIY email marketing can’t be that hard, right? Sending email seems simple. All day long, we fire off personal and work emails. But as any email marketer knows, there’s about a thousand items on your checklist, from timing campaigns correctly … Continue reading “DIY Email Marketing: 6 Tips for One-Person Teams”
How Artificial Intelligence and ChatGPT are Changing Email Marketing
While it’s just the beginning for AI in email, in this blog we’ll discuss current AI software already on the market. From virtual sales assistants to complex algorithms that send 1:1 messaging, let’s explore how AI is changing email marketing forever.
Tracking Pixels in Email: Everything You Need to Know
It’s a tiny little image in your email marketing campaigns. But tracking pixels pack a pretty big punch. Email marketing is a powerful tool to reach out to customers and promote your products and services. However, to make the most out of your email marketing campaigns, you need to track how your emails perform. This … Continue reading “Tracking Pixels in Email: Everything You Need to Know”
Six Code Generators to Help You Build HTML Emails Faster
Not everyone is blessed with the skill of coding. The typical digital marketer may have limited knowledge of HTML and CSS, not mention the differences between web and email development. So, what happens to non-developers when you need to touch the code in an HTML email and looking at it makes your eyes cross? Code generators … Continue reading “Six Code Generators to Help You Build HTML Emails Faster”
Notes from the Dev: Gmail Clipping and Enterprise Personalization
Gmail clipping can be an issue for lots of emails. Sometimes, unnecessary lines of code are the culprit because, even though there’s nothing there, it still causes bloat. One way that can happen is when senders using enterprise software include dynamic, personalized content in email campaigns. In this episode of Notes from the Dev: Video … Continue reading “Notes from the Dev: Gmail Clipping and Enterprise Personalization “
How to Write Creative CTAs for Better Email Engagement
When we talk about calls to action (CTAs), there are probably a handful of phrases that immediately pop into your head: Shop Now, Read More, Download Today, Contact Us, or even Click Here (hopefully not that last one). Because you’re an email marketer, you’ve seen those words a million times. But the truth is, so … Continue reading “How to Write Creative CTAs for Better Email Engagement “
Email Marketing Books: 15 Reads to Improve Your Strategy
Whether you’re just ramping up your email marketing career or are a seasoned veteran who needs a fresh spark of inspiration, sometimes the simple act of reading a few books can infuse you with new energy and strategies. Here’s a list of 15 of the best email marketing books from the past couple decades. Peruse … Continue reading “Email Marketing Books: 15 Reads to Improve Your Strategy”
Will the New Outlook for Windows Change Everything for Email Developers?
There are email developers all around the world with a few extra gray hairs and wrinkles thanks to challenges that Microsoft Outlook causes us. But take heart my friends! There may be an end to the nightmare of coding emails for desktop versions of Outlook. Last year, Microsoft announced it plans to release a new … Continue reading “Will the New Outlook for Windows Change Everything for Email Developers? “
Pure Imagination: Could ChatGPT Be More Creative Than You?
Whenever people start freaking out about the possibility of artificial intelligence (AI) taking our marketing jobs away, one argument always provides some comfort… Only humans can truly be creative. No piece of technology can ever replace human ingenuity and originality. Right? After all, programs like ChatGPT can only write subject lines, campaign copy, and code … Continue reading “Pure Imagination: Could ChatGPT Be More Creative Than You?”
Gmail Promotions Tab: Is it Really That Bad for Marketers?
Of all of the email clients out there, Gmail is one that gives us some pretty big headaches. It’s the most popular email clients in the world with 1.8 billion users and the Gmail app has a 53% market share in the U.S. So standing out in Gmail inboxes is crucial. But what if you … Continue reading “Gmail Promotions Tab: Is it Really That Bad for Marketers?”
Email Camp 2023 is Coming: Want to be a Speaker?
If you were the kind of kid who loved summer camp, you waited all year to go back and relive the experience of meeting new people, learning new things, and discovering a world away from home. That’s kind of how I feel waiting for the return of Email Camp. It’s still months away, but we’re … Continue reading “Email Camp 2023 is Coming: Want to be a Speaker?”
The State of Email Marketing Teams in 2023 | Inbox Insights Results
How many email marketers does it take to change a lightbulb? That is not a question we asked senders in the Inbox Insights 2023 survey. So, you’re going to have to come up with your own punchline. We did, however, ask a bunch of relevant questions and got some interesting results. (No joke.) You can … Continue reading “The State of Email Marketing Teams in 2023 | Inbox Insights Results”
Email CTA Best Practices: How to Get More Clicks and Conversions
Every email campaign presents a series of hoops you hope your subscribers will jump through. Did it make it to the inbox? Check. Did they open the email? Check. And then…the moment of truth. Did they actually click on your call to action (CTA)? Email marketers spend a lot of time agonizing over deliverability and … Continue reading “Email CTA Best Practices: How to Get More Clicks and Conversions”
Will the Rise of ChatGPT Help Email AI Cross the Chasm?
If you feel like society is on the edge of some sort of monumental shift in the way we work, create, and even live, you’re probably onto something. And you’re not alone. The sudden, viral rise of OpenAI’s ChatGPT is causing disruption across the tech world. Many email marketers are also wondering how ChatGPT and … Continue reading “Will the Rise of ChatGPT Help Email AI Cross the Chasm?”
Inbox Insights 2023: The Email Developer Perspective
Our friends and colleagues over at Sinch Mailjet released a new report that’s based on a survey of more than 3,200 email senders around the world. Inbox Insights 2023 is loaded with interesting information as well as actionable advice based on the results. But there was so much data to unpack in the email marketing … Continue reading “Inbox Insights 2023: The Email Developer Perspective”
Schema Markup for Emails: Using Structured Data with Gmail
While email marketers may have mixed feelings about campaigns that land in the Gmail Promotions tab, the senders who are using Schema markup know that it may give them an advantage. What if you could get important campaigns to rise to the top of a subscriber’s inbox? Can you imagine sticking a clickable call to … Continue reading “Schema Markup for Emails: Using Structured Data with Gmail”
25 of the Best Marketing Newsletters for Email Geeks
While you probably spend plenty of time writing, designing, coding, and analyzing the performance of your own newsletters, there’s something to be said about carefully curating a personal inbox experience. So, what marketing newsletters are you reading? If you need some suggestions, we’ve got them. This list includes marketing newsletters that are written for email … Continue reading “25 of the Best Marketing Newsletters for Email Geeks”
Who Really Invented Email? Three Origin Stories of the Inbox
Alexander Graham Bell gets credit for inventing the telephone. Thomas Edison invented the electric light bulb. Or at least – those are the stories we hear and believe. But who is the inventor of email? In many ways, email communication is just as important to our daily lives as the telegraph and telephone were once … Continue reading “Who Really Invented Email? Three Origin Stories of the Inbox”
Email Copywriting: Tips for Crafting Persuasive and Compelling Content
When you enter into the world of copywriting, there’s no perfect system for fashioning killer copy. Hours can be lost staring at a blank page hoping inspiration will hit you over the head.
Writing copy can seem like a daunting task, but you don’t have to start from scratch! This writing formula has proved its value a thousand times over. Check it out here!
Two Types of Email Optimization Testing that Improve Performance
Digital marketers do plenty of optimization on a daily basis. You can optimize for search visibility, optimize for conversion rates, optimize paid ad performance, and more. There’s such a thing as email optimization as well, and it involves two very distinct types of email testing. A/B testing and email quality assurance (or pre-send testing) have … Continue reading “Two Types of Email Optimization Testing that Improve Performance”
