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Latest Blog Posts
Notes from the Dev: Email Accessibility Insights for Developers
If you’ve hung around this blog long enough, you’ve probably noticed that I believe coding accessible emails is a very big deal. So, I was thrilled to bring someone on the show who cares just as much about this important topic as me. Najee Bartley is a Salesforce Marketing Cloud developer who is also a … Continue reading “Notes from the Dev: Email Accessibility Insights for Developers”
Put Your Best Emails Forward – Start Testing on New Clients and Devices
People on your email list are updating their phones, software, and mobile operating systems all the time. The only way to be 100% confident your messages render and function as expected is to test before you send. That also means it’s extremely important to preview email campaigns on the newest and most popular clients and … Continue reading “Put Your Best Emails Forward – Start Testing on New Clients and Devices”
Abandoned Cart Email Strategies and Examples
Even though a large number of readers drop off your shopping cart page, there is still great potential to re-engage and successfully convert this group of visitors.
In this blog, we’re going to break down why having a cart abandonment strategy in place is critical to your mailing strategy. Plus, we’ll share some helpful tips to make a successful cart abandonment campaign.
Dark Mode vs. Light Mode: What’s a Better User Experience?
Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading “Dark Mode vs. Light Mode: What’s a Better User Experience?”
Back-to-School Email Marketing Strategy That Gets an A+
Whether you’re marketing to parents, students, or teachers, the back-to-school season is a rite of passage every August. There are brand new pencils to sharpen and fresh notebooks to fill. “Lucky” sports gear for tryouts to clinch your spot. And of course, fresh ‘fits that impress during homeroom. Now is when buyers aren’t just shopping, … Continue reading “Back-to-School Email Marketing Strategy That Gets an A+”
Product Update: Setting New Standards for Compliance and Security
Sinch Email on Acid has been a longtime provider of industry leading email testing with the best email preview functionality in the industry, comprehensive testing, and deep analytics. And no matter if you’re a large-scale enterprise, or a small-scale freelancer, we have the technology you need to put your best email forward 100% of the … Continue reading “Product Update: Setting New Standards for Compliance and Security “
Use an Email Marketing Checklist: The Secret to a Successful Campaign
Even the best of us make mistakes sometimes. But our ultimate pre-deployment email checklist was designed to help you eliminate the mistakes in your email production process to ensure a flawless campaign every time you set a send.
How to Adjust HTML Image Padding and Spacing in Emails
Learn how to get rid of extra space that shows up under email images.
Notes from the Dev: Salesforce Email Coding Tips for Beginners
Watch Notes from the Dev: Video Edition and find out how to start coding campaigns in Salesforce Marketing Cloud.
Outlook HTML Emails: How to Fix 11 Common Rendering Issues
Outlook can be a frustrating client to deal with. Here area a few coding tips and workarounds to help you create beautiful emails in Outlook 2016.
How to Increase Your Click Rate in Email Marketing
When you plan out your latest email marketing campaign, you likely have a goal in mind. You may want to drive traffic to your latest blog post, see more registrations for an upcoming event, or simply push for a purchase. No matter what your overarching goal is, your click rate in email marketing gets you … Continue reading “How to Increase Your Click Rate in Email Marketing”
HTML Email Development Best Practices: Rules to Code By
Save time and send better emails with these best practices for email development and design.
Looking for an Email Renderer? Here’s What You Need to Know
As human beings, we all see the world differently, right? The way you interpret a story, a song, or a painting will be different from your friend’s interpretation. While email clients are far from human – they are a little bit like that too. Gmail, Outlook, Apple Mail, AOL, and Yahoo Mail – they all … Continue reading “Looking for an Email Renderer? Here’s What You Need to Know”
Onboarding Email Examples for More Successful and Sticky Customers
Put yourself in the shoes of one of your new customers. You’ve finally whipped out your credit card, punched in all the numbers, and hit purchase. Phew. You can’t wait to get started. You’ve heard so much about this thing from about a hundred different emails, right? But after you pay… Crickets. We’re willing to … Continue reading “Onboarding Email Examples for More Successful and Sticky Customers “
The Pros and Cons of Email Coding with Artificial Intelligence
The world feels like it’s changing faster than you can say “recurrent neural network.” Generative artificial intelligence (AI) is a driving force behind that change. Adoption of AI technology, including OpenAI’s ChatGPT, Google’s Bard, and image generators like DALL-E have everyone talking and wondering. What will the world of work look like within the next … Continue reading “The Pros and Cons of Email Coding with Artificial Intelligence “
How to Make the Most of Your Unsubscribe Page
Seeing that unsubscribe rate tick up after launching an email campaign you’re really proud of can lead to a sinking feeling in your stomach. As an email marketer, that hurts a little, and it’s hard not to take personally, right? Was it something you sent? Break-ups like these can leave an email marketer feeling a … Continue reading “How to Make the Most of Your Unsubscribe Page”
A Complete Guide to Building Effective Emails and Landing Pages
On the winding road that is the customer journey, emails and landing pages are two crucial connections along the path to purchase. One leads to the other. A landing page that’s designed to collect new contacts helps you build your email list. Just as importantly, email marketing sends subscribers to pages on your website where … Continue reading “A Complete Guide to Building Effective Emails and Landing Pages”
Notes from the Dev: Using CSS Variables in an Interactive Wordle Email
Interactive emails are showstoppers that really help you stand out in the inbox. But they’re not easy to pull off unless you’ve got some serious email coding skills. In this episode of Notes from the Dev: Video Edition, we’ve got just the guy (or bloke) for the job. Jay Oram of the digital agency ActionRocket … Continue reading “Notes from the Dev: Using CSS Variables in an Interactive Wordle Email “
Funny Email Examples that Prove Humor is a Winning Marketing Tactic
Here’s a silly marketing joke for you: Q: What is a pirate’s favorite marketing tactic? A: A webinAAARRRR! (Go ahead, Slack it to your events manager. We’ll wait.) Funny emails can be risky because humor doesn’t always translate the way the writer intends. If you send that joke out to your email list, and you … Continue reading “Funny Email Examples that Prove Humor is a Winning Marketing Tactic”
Build Better Accessibility Into Your Email Design System
When you start to understand email accessibility and everything that goes into it, changing how you design and code campaigns might feel like a major undertaking. But don’t worry, it will become second nature once accessibility is part of your defined processes. What defined processes you ask? We’re talking about starting an email design system, … Continue reading “Build Better Accessibility Into Your Email Design System”
