EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Get Ready for New Bulk Sender Requirements from Gmail and Yahoo
Two of the biggest mailbox providers on the planet got together to find ways to make the inbox a better place for their users. Now, changes for 2024 could mean a little extra work for some bulk email senders, but they’re changes that are worth the effort. In early October 2023, Gmail and Yahoo announced … Continue reading “Get Ready for New Bulk Sender Requirements from Gmail and Yahoo”
How to Get Rid of White Lines in Outlook Emails
Are your emails plagued by lines? Find out how to fix the notorious Outlook white line bug.
The Power of Simple Email Design: Will It Work for Your Brand?
Why would Parcel, a platform created for those who code HTML emails, send plain-looking emails to its customers and subscribers? Could there be a reason to send your list a very simple email design? When the team tested their flashier HTML designs against simple, text-based emails … the simple email design won. (Yeah, our minds were … Continue reading “The Power of Simple Email Design: Will It Work for Your Brand?”
Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp
What does the future of email have in store for senders, subscribers, and email geeks like you? It’s a question we seem to ponder on a perennial basis. But this year at Email Camp, we heard from one of the most respected thought leaders in the industry on the topic of where email is heading … Continue reading “Hope for the Future of Email: Thoughts from Mark Robbins at Email Camp”
The History of Email: Digging Into the Past, Present, and Future
Email history is a long and winding road that covers more than a half-century of electronic communication. And believe it or not – there are quite a few interesting backstories surrounding the origins of email. Whether you’re here because you’re a curious email geek, or you’re trying to write a paper about the history of … Continue reading “The History of Email: Digging Into the Past, Present, and Future”
Let it Snow: How to Use CSS Animations in Holiday Emails
The holidays and little surprises go together like hot cocoa and marshmallows. Looking for a way to add a little extra joy to your holiday email campaigns? We’ve got the perfect inbox stocking-stuffer. It’s been five years since our friend Jay Oram of ActionRocket showed us how to create animated falling snowflakes in an HTML … Continue reading “Let it Snow: How to Use CSS Animations in Holiday Emails”
Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?
Media queries are an effective and reliable way for developers to code responsive email designs. Getting campaigns to display in a way that works across mobile devices with various screen sizes is crucial if you want to deliver an acceptable experience to every subscriber. But this task isn’t always easy… 2023 research from Sinch found … Continue reading “Media Queries Demystified | CSS Min-Width and Max-Width | How Do They Work?”
2023 Holiday Email Marketing Strategy and Optimization
Since email is the preferred channel for customers to interact with your brand, it’s critical to optimize your email efforts this holiday season.
In this blog, we’ll explore 8 ways to improve your holiday campaigns and overall email strategy before the year comes to a close.
Bringing You Apple Mail Previews on the Newest iPhones
Apple unleashed the new iPhone 15 back in September. Do you know how your emails are rendering on these mobile devices? The only way to know for sure is to test and preview every campaign before you hit send. That’s why the team at Sinch Email on Acid is excited to announce the release of … Continue reading “Bringing You Apple Mail Previews on the Newest iPhones “
Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices
You’ll often hear that the best email in the world has to be opened before it does any good. But an effective email strategy starts with deliverability best practices. It doesn’t matter how good your email or your subject line is if the message never makes it to your subscriber’s inbox. Email deliverability can be … Continue reading “Mailgun Optimize’s Complete Guide to Email Deliverability Best Practices”
The Email Customer Journey: A Complete Guide for Marketing Strategy
They say a thousand mile journey begins with a single step. The customer journey often begins with a single email. Every interaction you have with someone is a chance to build a relationship. Some people will follow you on social media. Some might grab a business card at an in-person event or attend a webinar. … Continue reading “The Email Customer Journey: A Complete Guide for Marketing Strategy”
The Strategy for an Effective Email Nurture Campaign
Capture leads, persuade them to purchase, and convert them into customers. That’s your job as a marketer. So, the idea of “nurturing” your new leads may sound like the wrong choice of words. After all, to nurture means to care, encourage, and protect. It’s about helping someone or something grow and thrive. Nurturing is what … Continue reading “The Strategy for an Effective Email Nurture Campaign “
Emojis in Subject Lines: Do They Really Improve Email Performance?
Emojis are a big part of modern-day marketing. Find out how to use them in your email campaigns.
Preheader Text: How to Use the Email Subject Line’s Secret Weapon
With 93 billion marketing emails being sent each day, the
battle for attention in the inbox is real. Use compelling copy in your preheader text to entice opens and email engagement.
How to Write Alt Text for Better Accessibility in Emails
They say a picture is worth a thousand words. So, how do you take on the challenge of effectively describing images in emails for subscribers using assistive technology like screen reading software? Understanding how to write alt text for images is a key step toward improving email accessibility – not just for your subscribers with … Continue reading “How to Write Alt Text for Better Accessibility in Emails”
HTML Email Boilerplate for Coding Responsive Marketing Campaigns
Are you looking for a head start on fixing all the client quirks that emails encounter in the wild?
Try our boilerplate, and hit the ground running.
7 Signs You Might be an Email Spammer (And What to Do About It)
You don’t want to spam people. So why are mailbox providers treating you like an email spammer? Despite your best intentions, your amazing email marketing campaigns are often filtered into spam. That’s a bummer. Your emails are not junk. So why do they land in the junk folder? The truth is, it may have nothing … Continue reading “7 Signs You Might be an Email Spammer (And What to Do About It)”
How an Email Preference Center Increases Engagement and Reduces Churn
Newsflash: Unsubscribes happen. It hurts, but this natural list cleaning keeps our email eco-system in balance. And while you can’t avoid the pain altogether, you can dull it greatly by integrating an email preference center into your unsubscribe process.
Email Branding: Create a More Consistent Inbox Experience
People don’t buy from you because they need what you’re selling. They buy from you because of who you are. Your brand encompasses everything about a customer’s experience – from the moment they hear about you to their first purchase to their decision to recommend you to friends. Do it right and you’ll build not … Continue reading “Email Branding: Create a More Consistent Inbox Experience”
B2B Email Marketing Best Practices and the Biggest Myths
To paraphrase the ‘70s classic rock song, email marketers are “taking care of business every day in each and every way.” However, a business-to-business (B2B) email marketing strategy often requires a unique approach. If you’ve been strictly sending emails to consumers up until now, there are some B2B email marketing best practices you should know … Continue reading “B2B Email Marketing Best Practices and the Biggest Myths “
