EOA Blog

7 Elements of a Conversion-Driven Landing Page

Creating an astonishing email campaign is only half of the equation when mastering the email conversion process. The other critical piece of the pie that deserves just as much time and attention is crafting a dedicated landing page.

Check out these 7 key characteristics that will make your landing page a conversion-driving machine!

Does Text to Image Ratio Affect Deliverability?

A best practice floating around the emailsphere is that marketers should have a 60/40 text to image ratio in their email file. So why should we email marketers and designers give a hoot about finding the perfect balance with our text and images? Because it’s all about the deliverability, baby!

Read on to see what we discovered!

Adapt Your Media Queries for Apple’s New iPhone 6/6+ and Watch

On September 9th, Apple announced three new devices they’re adding to the lineup: the iPhone 6, iPhone 6+ and Watch.

Join us for some speculation on how this might affect media queries and email marketing.

How does email file size affect deliverability?

One critical aspect that is often overlooked when it comes to email deliverability is the size of your email itself.

We found a lot of different numbers being advised for the max email file size before it negatively affects your inbox placement. We did some testing of our own to find the ‘perfect’ weight for your email. Read on to explore our findings.

The ALS Ice Bucket Challenge Hits Email on Acid

Things got downright chilly at the EOA offices today when our CEO John Thies accepted the ALS Ice Bucket Challenge.

As enjoyable as it was to watch the boss man get doused with some freezing cold water, it was actually for a good cause. Check out the video here!

A Beginner’s Guide: Email Campaigns From Start to Finish

Creating an email campaign from scratch can be like navigating a maze.

We’re going to cover the basic steps of bringing an email campaign to fruition in this blog.

CASL and Email Marketing: What You Need to Know

The Canadian Anti-Spam Legislation, which has also been dubbed the strictest SPAM law in existence, has finally gone into effect as of July 1st, 2014. This legislation has gotten a lot of marketers in a tizzy not only because of how strict it is, but also because you can rack up fines costing you MILLIONS of dollars if your emails don’t comply with CASL.

Find out what steps you need to make so you don’t screw the pooch when sending your emails.

The Gmail App is Cutting Off My Emails, What Gives?!

The Gmail app for iOS has a nasty habit of ‘clipping‘ emails, or cutting their contents short, and adding a button that says ‘Download entire message.’ This could potentially hide an email’s main content or call to action, but really any extra step a reader has to take is a huge stumbling block to the success of an email campaign. After clicking ‘Download entire message’ the rest of the email appears within the viewing pane.

My testing did reveal a number of interesting things about Gmail clipping. I’ll discuss them in this blog, but you can just skip down to the cheat-sheet if you want the down-low.

Email Engagement Metrics: More than Your Typical Analytics

Opens, CTR, conversion rate… we have all been on the merry-go-round of interpreting that data.

While those metrics are essential to uncover our audience’s motivation, we can still look deeper into customer behavior to calculate the engagement and effectiveness of our campaigns. We decided to look beyond our basic analytics and are defining engagement metrics and how to apply these metrics to our email strategy.

An Inspiring Mother’s Day Campaign by Charity Water – Simply Brilliant!

A Tip of Our Hat…

Finding fantastic marketing campaigns inspires us! That is why we are tipping our hat to Charity: Water for creating a beautiful Mother’s Day campaign that gets straight to the heart of the matter.

Check it out here!

Paragraphs in HTML Email

Paragraphs may seem like one of the simplest HTML tags, but you’d be surprised how much trouble some clients can give you trouble with them. The main culprits here are Outlook.com and Yahoo! Mail.

Find out how to control paragraphs in these unruly email clients, in this blog.

9 Tips to Craft a Killer CTA

If you went through the effort of creating a killer subject line and compelling content, it is an EPIC fail if you forgot to optimize your ‘call to action,’ better known as a CTA. Your call to action is the critical stepping stone that turns leads into customers.

Give your CTA the attention it deserves! We’ve got 9 of the best ways to optimize your CTA to increase your clicks, and in turn, increase your conversions.

Typo Traps are Here!

As email marketers, we’re all aware of the presence of spam traps. Traditionally, these come in two flavors: honeypots and recycled traps. In the last year, Spamhaus has created a new kind of spam trap: so called typo traps.

Read on to make sure your list doesn’t get blocklisted!

This just in: Gmail DOES support embedded styles!

Though many in the email design industry have griped about how Gmail strips the <style> section from emails, this isn’t quite true.

Some styles are actually allowed through. Read more to find out which styles made the grade.

10 Killer Email Marketing Infographics

According to Graphs.net, the search volume for infographics increased by a whopping 800% between 2010 and 2012. Platforms like Pinterest and Instagram have risen in popularity due to the public desire for infographics and other image-based content. That’s why we searched high and low on the web and found the best email marketing infographics to share with you. Take a quick break from your day and soak up some visually enticing information.

Top 10 Responsive Templates for Your Budget

If you aren’t taking advantage of responsive email design right now, you are flushing money down the drain. We took the time to scour the web and find 10 stellar responsive email templates you can customize and brand to put your best foot forward with your subscribers.

Plus, these templates are hella cheap so you don’t have to break the bank kick-starting your next email campaign.

Are you an Email Design Rock Star? Become an EOA Resource.

Calling All Email Experts!

Teamwork within our community is crucial, that is why we are putting together a resource page on our website to list our most trusted and tested email designers.

Want to get on the list?

Easy Responsive Design Tutorial in 7 Steps

We’ve had a lot of questions about how to make a template responsive, and how responsive design works in general.

Today, I’m going to take a template from 99designs (one that we wrote about in our 600+ Free Templates blog) and add responsive behavior to it so you can see how it’s done.

6 Simple A/B Tests to Optimize Your Conversion Rate

The new ‘it’ couple: Marketing and A/B testing

As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience.

Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization — and that’s where A/B testing comes into play.

Lorem Ipsum and Spam Testing

Everyone has their own method and steps they follow when creating a killer email template, but you may be putting the cart before the horse if you are making this simple spam testing mistake.