EOA Blog

Get an A+ in Email Marketing This Year

In celebration of the back-to-school season, we’ve developed this quick
study guide with seven important considerations to make sure you are
getting the most out of your email marketing efforts. The information is
gleaned from some of the top authorities in the field, so take a look
and make sure you earn an A+ this year!

Optimizing Email for Every Inbox: A Podcast with TechnologyAdvice

Tanya Wheeler-Berliner, senior marketing manager for Email on Acid, was a recent guest on the TechnologyAdvice Expert Interview Series
to share her insight on the intersection of sales, marketing and
technology. The series, which is hosted by TechnologyAdvice’s Josh
Bland, explores a variety of business and technology landscapes through
conversations with industry leaders.

[Roundup] 8 Best Email Development Blogs

As an email developer trying to stay on the cutting edge of what’s
possible in email, I spend a lot of time reading industry blogs. I
wanted to share a list of my favorites with our community.

I recommend
that you add all of these to your bookmarks, or RSS feed, or however the
cool kids are reading blogs these days.

Merge Tags: What They Are & Creative Uses

We get a lot of questions about what merge tags are, and how to use
them. They’re actually one of the most powerful tools in the email
marketer’s toolbox!

This blog was written to help beginners understand
what merge tags are and to suggest a few creative uses.

[Roundup] 16 Best Blogs for Email Marketers

We searched high and low for the most informative,
knowledgeable and applicable email marketing blogs on the web. The
result is this list of 16 home run hitters perfect for all of your email
needs.

Making the Case for Predictive Dynamic Content

Consumers are demanding relevance in the emails they receive. Provide that personalization and relevance with predictive dynamic content, which sees an average click-to-open rate lift of 73%.

[Roundup] 15 Best Dynamic Content Tools for Email

We’ve compiled our top 15 picks for the best software to use to deploy dynamic content in your email campaigns. The list includes the tools you need to display different images, localize subject lines, switch up offers and CTA’s and more, all based on customer data. Enjoy!

Mobile Optimization: Retina Images in Email

Retina images are a simple form of mobile optimization that can be
implemented in any email campaign. Want to know what a ‘retina display’
really is, and how to code these beautiful images into your own
campaigns?

You’ve come to the right place.

Email on Acid: 6 Years Later

It’s hard to believe that six years ago my sister, Michelle (aka Miki), asked me two very interesting questions: ‘Why
is it so difficult to get an HTML email to render correctly in every
client and why is it that there is no service out there to help me
understand why it looks the way it does?’

We decided to answer those questions and share our findings with the rest of the email development community, and Email on Acid was born.

Outlook.com DOES Support Margins

For a long time now, we’ve been avoiding using margins in our emails
because of Outlook.com’s nasty habit of stripping them out. Despite our previous coverage
of this issue, it turns out that Outlook.com isn’t totally removing
margins from email code.

You just have to know this one super-secret
trick to get margins working across the board.

Prevent IE Edge Meta Tag from Breaking Images in Live Mail

The IE=Edge meta tag is becoming very popular with HTML email developers
for one reason: it enables CSS3 and media queries in Windows Phone 7.5
and higher.

It turns out that the IE=Edge meta tag will break the display of images in Live Mail. But we have a fix for that!

Making Custom Font Stacks Work in Outlook

Outlook 2007, 2010 and 2013 have created limitless troubles for email developers. We have a whole whitepaper on how to address a lot of these troubles, including image gaps, image backgrounds and so on. But a bug I encountered recently—displaying custom fonts—had me pulling my hair out for a few hours, until I realized that I could game the system and make my fallback fonts function by using a LOT of font declarations.

4 Email Metrics that Really Matter

How are you measuring the success of your emails?

With a sea of data at your fingertips, it can be difficult to focus on the email metrics that impact your bottom line. Discover the 4 email metrics you should zero in on to achieve success with every campaign.

5 Psychology Principles to Improve Your Next Email Campaign

With emotions playing such a large role in decision making, it would be foolish to ignore psychological factors that might influence opens, clicks and conversions. Understanding these five basic tactics arms you with the ability to create emails with a ‘wow factor’ that gets results.

Read on to learn more about the 5 persuasive psychology tactics you should use in your next email campaign.

Yahoo! Mail Now Supports Media Queries

Kudos to Justin Khoo at FreshInbox for starting the petition for Yahoo! to change their parser to support media queries.

Though Yahoo! has remedied the media queries issue, it looks like attribute selectors are still not supported. Is another petition in the works? Maybe. But for now, we’ll break down the changes and what they mean for you.

Why Forwarding Emails is So Bad

When testing emails, forwarding can be the bane of a designer’s existence.

Perhaps the email you so carefully coded is being forwarded around the office for ‘quality assurance.’ Now you’re hearing about all of the broken buttons and unstyled links.

7 Tips to Nail Your Valentine’s Day Email Campaign

Did you know that people are willing to spend on average $130.97 on Valentine’s Day for their significant other? Heck, 3% of pet owners will even give Valentine’s Day gifts to their pets! That’s why you’re missing out on some big bucks if you aren’t crafting killer V-Day email campaigns, even if you aren’t a jewelry store or chocolate shop.

Here are 7 tips on creating an incredible Valentine’s Day email, for ANY company or product.

How Android is Strangling Responsive Design

‘Are you kidding me? Android must support responsive design. Right? Right??’

It turns out that the answer to this question is actually pretty complicated. Read on to find the answer.

Bulletproof Buttons for Office 365 (and Everything Else)

A number of bulletproof button designs have been in use for quite a while now. However, these ‘bulletproof’ buttons actually have a few chinks in their armor: mostly Office 365 and Lotus Notes.

It’s 2015, and it’s time for a new bulletproof button!

Android Gmail App and Inbox App Still Increasing Font Size

When it comes to email campaigns, we hate surprises.

That’s why we were worried when we got a tweet with a messed up version of our holiday newsletter and the hashtag #EPICFAIL. Oh no!