EOA Blog

See what's new around Email on Acid.

Latest Blog Posts

How to Embed Videos that Are Playable in Yahoo! Mail

This article will show you how you can embed videos that are playable
inside Yahoo! Mail by taking advantage of certain Yahoo! Mail markup
that loads the Yahoo! Mail video player.

If you have a lot of Yahoo! Mail subscribers, this simple technique
might pay off for you!

Accelerate Your Workflow with Modular Email Design

Modular design can be applied to email development to create a flexible
framework of pre-tested code blocks that you can mix and
match for any email.

Learn how to speed up your email development workflow.

Troubleshooting Line Length in HTML Email

Line length is one of those tricky elements that can cause strange
rendering issues in email clients. These problems may appear to take
different forms as the length of the line changes.

To help you
troubleshoot the problem, I’m going to explain its roots, how to spot it
and how to fix it.

Future-Proof, Fluid Hybrid Email Template by Mailsheep

To spread some email love, we teamed up with Mailsheep to bring you a new fluid hybrid template. Now you can give your readers an exquisite experience in all email clients and devices, even the ones without media query support (we’re lookin’ at you, Gmail app).

Responsive, Animated Email Template from Email Monks

An estimated 66 percent of emails are being opened on mobile devices.

That’s why we paired up with Email Monks again to bring you an exquisite, mobile-friendly template that, with some awesome coding techniques, will make your call to action pop right off the page!

5 Easy Tips for Mobile Optimization

With mobile opens on the rise, responsive design is more important
than ever. With a minimal amount of
effort, you can make your campaigns more effective and enjoyable for
mobile users.

Read on for five ways to polish your template or email.

Email on Acid Gives Back

Contributing to the community is a key tenet of the Email on Acid culture. We believe it’s important to contribute to our local and global community in ways that extend beyond email development and email marketing and have worked with Project C.U.R.E. and Toys for Tots this year to do just that.

7 Smart Ways to Repurpose Your Content

Creating a solid, engaging piece of content is not an easy feat.

So, how do you keep producing awesome content for multiple channels and different audiences without going crazy? By repurposing a piece of content for different channels and audiences!

In this blog, we’re going to break down why repurposing content is beneficial to your bottom line AND walk you through how we took a single blog and spun it off into 7 different pieces of repurposed content.

Using Ghost Columns to Fix Alignment Problems in Outlook

Are your columns not staying side-by-side in Outlook? We have the fix!

We can use the ‘hybrid’ part of fluid hybrid design to constrain these columns so they appear as intended.

9 Characteristics of a Killer Email Nurturing Sequence

Acquiring a customer is one thing, but keeping them is entirely different.

Your nurturing (aka onboarding) sequence could last anywhere from days to months with plenty of meaty content in the middle. That’s why we’ve focused in on nine elements to create a nurturing sequence that will keep your customers around for the long haul.

7 Holiday Email Campaigns that Give Back

Email campaigns can accomplish so much more than increasing brand recognition or boosting your company’s bottom line.

As the holiday season approaches, we wanted to highlight seven companies that are using their email marketing channels for good.

A Fluid Hybrid Design Primer

Fluid hybrid design is on the way to replacing media query-based design
as the go-to framework for responsive emails.

Also known as ‘spongy’
design, this technique creates emails that look great on almost any
device and in almost any email client.

Alternative Uses for Hamburger Menus in Email

Creating a hamburger menu for mobile clients is actually pretty easy,
and the concept can be applied to any kind of information that needs to
be collapsed for mobile users.

In this tutorial, I’m going to use this
technique to collapse information items for mobile users.

Building Brand Advocacy Webinar with Spendsetter

Having a
customer recommend you to their friends and family is the most valuable
introduction that can be made for your brand.

Join us for a webinar on November 19 to learn how to use email to build brand advocates for your company.

Web Page Previews Updated with New Clients

We’ve added a number of new browsers to our testing suite including Mac, PC and mobile devices.

Read on to find out more!

Fixing the iPad “100% Width Gap” Email Bug

For some reason, 100% width elements sometimes won’t stretch to the full width of the iPad screen.

Read on to find out our simple fix for this bothersome bug.

Grab “Seashells,” v2.0 of Our Free Responsive Email Template

Back in 2013, Email on Acid offered our first free responsive email template to help the email community.

Our template was so popular–with over 23,623 downloads (and counting)–that we’ve created a new, revamped version. Come check it out!

Reducing Send Anxiety Webinar with Email Copilot

Holiday emails are likely the most important-and most anxiety
producing-emails you’ll send all year. What can you do to reduce that
anxiety and know that your email is going to both look good and make it
to the inbox? Join us on October 8 at 1 p.m. EST to find out!

The Last Bulletproof Button You’ll Ever Need

Are you having button problems? Grab our newest bulletproof button design and drop it in your campaign!