EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Yahoo Mail Android App Limits Styles to Email Body
Ever since Gmail started supporting media queries, there has been a resurgence of interest in responsive email design. You should know that the Android version of Yahoo! Mail does not support embedded styles in the head of an email.
An interview with MJML
We caught up with MJML project leader, Nicolas Garnier, for an interview.
We cover email development, MJML, and the future of email.
Are Chatbots the Death of Email Marketing?
Chatbots are one the fastest growing trends in the marketing world.
In this post we explain what chatbots are, how they work, and if they’ll be the death of email marketing.
How to Restart CSS Animations in Email Using The :active Pseudo-class
Sometimes it is difficult to decide if you should let your CSS animations loop or only execute once. Here is a technique that lets the recipient of your email replay animations on demand.
7 Reasons Email Marketing Still Works
Katrina Manning, writer of all things digital marketing, shares her thoughts on why email marketing still works.
Holiday Interactive Email Campaigns
Whether they be to engage or delight recipients or to show their creative chops, here are some really cool campaigns that leverage interactivity and advanced CSS animations that we came across the past holiday season.
Minesweeper Interactive Email: Interview with Camille and miah from table tr td
An interactive email created by Camille and miah from table tr td featuring the iconic Minesweeper PC game recently caught our eyes. We decided to reach out and ask them their inspiration for the email and get their thoughts on interactive campaigns.
5 Ways to Up Your Email Game in 2017
It’s never been a more exciting time to be an email marketer! 2016
has brought lots of changes to email and created new possibilities for email marketers and devs.
So, what should you do in 2017 to get to the next level? Check out these 5 recommendations from our team at EOA.
Tutorial: How to Code an Interactive Greeting Card Email
For EOA’s holiday email, I thought it would be fun to create a 3D card
opening effect. Because of the techniques involved in CSS animation, I
knew this would only work in a few clients. I coded the email to work
only in iOS devices.
Read on to see how easy this effect is!
[Code Tutorial] How to build an Interactive Puzzle in Email
We built an interactive word puzzle email to feature our December promotion. Learn all the CSS tricks we used to make this email interactive and engaging in the inbox.
Fluid Retina Images for Email
‘Retina’ images are actually just ordinary images displayed in such a
way that they become more crisp on Apple’s retina displays.
This blog will show you how to code images that are fluid and retina ready, but won’t break your email’s display in Outlook.
Tutorial: Animated Image Carousel for Email with Ken Burns Effects – Part 2
Learn how to build a carousel for email with pan and zoom effects.
Naver Webmail Testing: What You Need to Know
Naver is one of the largest technology companies in South Korea.
In this post we break down what you need to know about Naver Webmail, the rendering quirks and the HTML it supports.
Mastering Styled Alt Text in Email
Though it might seem like an afterthought to add alt text to images, it
can make a huge difference for the success of your campaigns.
Alt text
is easy to style in many clients, and can help get your message across
whether or not image blocking is on.
Tutorial: Animated Image Carousel for Email – Part 1
Learn how to build a carousel that will fade from one image to the next in email clients that support CSS animation.
Gmail Update: Support for Embedded Styles and Media Queries has Arrived!
It’s finally here! It’s like Christmas in September for email developers!
Gmail has just released a bevy of important updates to their email
client, bringing it into the 21st century and enabling email developers
everywhere to leave behind old tools and techniques.
Coding for Windows 10 Mail App
The Windows 10 Outlook Mail app is set to become one of the most used
email clients on desktop. As more people buy Windows 10, we’ll see more and more
opens happening on this app.
I’ll be offering a high-level overview of the challenges this email client offers.
Four Interactive Email Fallback Strategies
One of the really exciting things to happen to email over the past few
years is the introduction of interactivity and animations in email using
CSS, or what’s being called kinetic design.
It’s important to ensure that your
email still renders nicely in clients that aren’t able to handle
advanced CSS by providing fallback content.
Telstra Webmail Testing: What You Need to Know
Telstra is one of the largest ISPs in Australia and their webmail serves over 2 million users.
In this post we break down what you need to know about Telstra, the rendering quirks and the HTML it supports.
Gmail Announces Support for Embedded Styles and Media Queries
Gmail has long been a thorn in the side of email developers everywhere.
This client’s lack of support for embedded CSS (in the <head> of an email) has
been the main reason that all styles must be inlined before sending.
No longer! Gmail is about to make a major update to how their email client handles code. Read on to find out what changes will be made and how it might affect your emails.
