EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
How to Create Your Own Email Marketing Templates
For those tasked with designing and coding email marketing templates without prior experience, the challenge can seem daunting. In today’s digital landscape where email remains a crucial tool for customer engagement, mastering this skill is essential for the efficient creation of email communication. This article aims to provide practical guidance and insights to individuals new … Continue reading “How to Create Your Own Email Marketing Templates”
Driving Email Engagement: A Complete Guide for Email Marketers
Learn which metrics you should use to measure your email campaign’s success.
What Email Testing Tools Do You Really Need in 2024?
If you put your email program to the test, would it make the grade? The answer may depend on what types of email testing tools you use. We’ve previously explained how there are two types of email optimization testing. Turns out, we may have undercounted. From signup to inbox placement and everything that happens in … Continue reading “What Email Testing Tools Do You Really Need in 2024? “
Retail Email Marketing Strategy: Keys to Success in 2024
The email inbox is one of the best places for retailers to connect with customers. But, because it’s so effective, retail email marketing is also challenging and competitive. Deals! Coupons! Discounts! Codes! That may be what shoppers want. The only problem is, practically every retailer is sending them the same thing. You would never shout … Continue reading “Retail Email Marketing Strategy: Keys to Success in 2024”
5 Tips for Mother’s Day Email Marketing Campaigns in 2024
Nobody wants to forget about mom this May. Mother’s Day email marketing is an opportunity to engage with consumers on an emotional level while helping them find the perfect way to say “Thanks,” “I love you,” or “Sorry I was such a pain in the butt all those years.” Your brand can use email campaigns … Continue reading “5 Tips for Mother’s Day Email Marketing Campaigns in 2024”
Email List Cleaning Best Practices to Improve Your Deliverability
You know that feeling when you visit the dentist and the hygienist asks you how often you floss? That’s the kind of feeling some email senders get when they’re asked about email list cleaning. Good list hygiene is important. It supports email deliverability as well as better, more accurate email engagement rates. Invalid email addresses … Continue reading “Email List Cleaning Best Practices to Improve Your Deliverability”
Gmail HTML Email Development: Why Your CSS Is Not Working (and More)
In the ever-changing world of email marketing, understanding the ins and outs of Gmail is paramount. We probably don’t have to tell you that a lot of people use Gmail… but we will. According to Sinch Mailjet’s new report, The path to email engagement 2024, 71% of consumers in its global survey said they have … Continue reading “Gmail HTML Email Development: Why Your CSS Is Not Working (and More) “
Authentic Marketing in Email: How to Add a Human Touch in the Age of AI
As marketers, we all know the incredibly important role automation plays
in our daily lives. However, the more we use it, the more our clients
crave human contact. And believe me, there’s no fooling them; they can
spot corporate-speak in automated emails from a mile away.
If you
really want to stand out, you have to speak to them as you would a
friend — in a warm and friendly voice.
Email QA Checklist: 7 Steps to Nail the Quality Assurance Process
When it comes to effective email marketing, the question of quality vs quantity is easy to answer. Would you rather send a high-quality email campaign to 1,000 subscribers or an ugly, malfunctioning mess to 10,000 of your contacts? Email quality assurance (QA) is the key to optimizing each campaign so you deliver your best to … Continue reading “Email QA Checklist: 7 Steps to Nail the Quality Assurance Process “
Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI
How do mailbox providers like Gmail and Yahoo know you are who you say you are? When an email arrives at a receiving mail server, what helps them figure out if you’re a spammer, a scammer, or a legitimate sender? Email authentication protocols are the answer. Email fraud is a big problem, especially when it … Continue reading “Email Authentication Protocols in 2024: Your Guide to SPF, DKIM, DMARC, and BIMI”
How to Lose a Subscriber in 10 Days
True or false? All is fair in love and email. Well, I’m not sure about love, but playing fair as an email marketer is probably your best move. The truth is, there are strong similarities between a dating relationship and the connections you create with customers through the inbox. The one-and-only Seth Godin noted this … Continue reading “How to Lose a Subscriber in 10 Days”
Commercial During the Big Game Highlights the Importance of Digital Accessibility
The biggest football game of the year is over and the Kansas City Chiefs are repeat NFL champions. A year or two from now, most of us will struggle to remember who played in SB LVIII. It’s some of the commercials that tend to stick with us. Every year, there are wacky ads, celebrity cameos, … Continue reading “Commercial During the Big Game Highlights the Importance of Digital Accessibility”
What’s the Role of Email in the Customer Experience?
What kind of experience are you delivering to your customers’ inboxes? Is it engaging, informative, and valuable? Or is it annoying, irrelevant, and easy to ignore? We’d all like to believe that subscribers are eagerly anticipating our brand’s next newsletter or promotional campaign. Those email performance metrics, however, might be telling you a different story. … Continue reading “What’s the Role of Email in the Customer Experience?”
Email Marketing Design: Get Great Ideas from B2C Brands
Remember when every email marketing design in your inbox had an orange CTA button? Or when emails used reaction GIFs left and right? Or how soothing IKEA-style neutrals dominated email design for a few years? Does it feel like email marketing design trends change more often than the latest fashions, the lingo Gen-Z uses, or … Continue reading “Email Marketing Design: Get Great Ideas from B2C Brands”
Email Rendering and Deliverability: How to See the Future in the Inbox
Email deliverability is a nuanced topic. There are a lot of layers around optimizing emails so that they reach the inbox. For one thing, you need the right email infrastructure to get messages delivered from one server to another. You need to think about email authentication protocols that verify you as the sender. You’ve got … Continue reading “Email Rendering and Deliverability: How to See the Future in the Inbox”
Beat the Average Email Open Rate with These Strategic Tips
Email marketers obsess over increasing their open rates, and for good reason. If a tree falls in a forest and no one hears it… The same is true for your email campaigns. Your open rate is the leading indicator of overall email engagement. Without an open, you can’t get a click, or page views, or … Continue reading “Beat the Average Email Open Rate with These Strategic Tips”
New Year, New UI: Check Out Email on Acid’s Updated User Interface
Ahhhh the New Year, a time when we reinvent ourselves in hopes of a healthier, smarter, more enjoyable 365 days (366 this year). On average, a New Year’s resolution lasts just under four months. Not bad! But we can do better. At Sinch Email on Acid, our New Year’s resolution is here to stay. It’s … Continue reading “New Year, New UI: Check Out Email on Acid’s Updated User Interface “
HTML Email Background Image Optimization Guide
In the realm of email marketing, design plays a crucial role in capturing your audience’s attention. Background imagery and graphics can effectively elevate your email campaigns. Beyond just looking good, an email background image helps convey brand identity and create a cohesive experience. In this article, we’ll explore how you can add background images into … Continue reading “HTML Email Background Image Optimization Guide “
Why Now is a Good Time for B2B Email List Hygiene
Lots of people use the new year to start fresh and clean up their acts. For B2B email senders, a closer look at email list hygiene may be in order. Updating your organization’s contact data is always a good idea. But if you haven’t been paying attention to your B2B email list recently, you may … Continue reading “Why Now is a Good Time for B2B Email List Hygiene”
Email Marketing in 2024: What to Expect in the Inbox and Beyond
Predictions. Expectations. Opinions. We all have them. Why should you care about what we think about email marketing in 2024? Because we care about email, that’s why. The team at Sinch Email on Acid subscribes to the mission of simplifying email marketing’s many complexities. And from the looks of it, things could get pretty complicated … Continue reading “Email Marketing in 2024: What to Expect in the Inbox and Beyond “
