EOA Blog
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Latest Blog Posts
How to Create Interactive Hotspots in Email
Do you want to add detail to an image, share some information, or have another crazy idea that involves using an interactive hotspot in email? This guide should help you get the basics into your HTML and CSS, so only your imagination will hold you back! Email Client Support To enable hotspots in your email … Continue reading “How to Create Interactive Hotspots in Email”
How Access to Real-Time Subscriber Data Affects Email Design
Any email marketer worth their salt can tell you that data is everything when it comes to getting the results you want. Customers have never been more discerning about what hits their inbox, and it’s never been more challenging for brands to break through the clutter and get customers’ attention in the inbox. So many … Continue reading “How Access to Real-Time Subscriber Data Affects Email Design”
Coding for DPI Scaling in Outlook 2007-2013
Does Outlook sometimes make your email look like it was put through a garbage compacter and then fed through a taffy machine? Fonts are huge, tables look tiny and images are all out of whack?
The culprit here is DPI scaling. Read on to find out how DPI scaling causes these problems, and how to fix them.
What Is an Acceptable Email Download Speed?
We could make all sorts of jokes and cheeky references with this statement, but we’ll cut to the chase: Email size does matter. While HTML email size can affect deliverability, the loaded weight of the email (the size of the email once opened, with images loaded) also affects subscriber engagement. A large email takes longer … Continue reading “What Is an Acceptable Email Download Speed?”
5 Tips for Writing Alt Text in Email
One of the essential parts of an accessible email is well-executed image alt text (alternative text). That said, good alt text should be a feature of every email, regardless of whether you’re designing for accessibility. Image alt text serves a few different functions. For accessible emails, it can describe images that a visually impaired user … Continue reading “5 Tips for Writing Alt Text in Email”
Email Marketing Inspiration: December 2018
It’s January, and that means email marketers everywhere are breathing a sigh of relief as the holiday campaigns have ended. Phew. Of course, there’s no rest for the weary – January is a time to reflect and tally successes and failures from the year gone by. Then, the focus shifts quickly to new strategies and … Continue reading “Email Marketing Inspiration: December 2018”
Email in 2019: Experts Share Predictions for the Next Year in Email
Another year in email has come and gone. We had some battles with GIFs and white lines in Outlook, learned more about how Siri and Alexa read email, spread the word about email accessibility, and picked up some neat techniques for adding animations and augmented reality to email campaigns. But what’s next? We’re excited to … Continue reading “Email in 2019: Experts Share Predictions for the Next Year in Email”
Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant
Earlier this month Amazon released an update to Alexa that allows the service to access and read your emails. With that, we just got one step closer to email evolving and giving marketers the ability to provide auditory calls-to-action (ACTAs) in their email campaigns. With this initial update, you will only be able to access email … Continue reading “Alexa and Email: How to Develop Email for Amazon’s Virtual Assistant”
Do Your Email Links Have Too Many Redirects?
Have you ever clicked on a link in an email and glanced at the URL in your browser? More often than not, you probably see a long string of codes and numbers. The gobbledygook you see in the URL bar is a tracking code used by the email sender to track link clicks and other … Continue reading “Do Your Email Links Have Too Many Redirects?”
How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]
Gmail announced last week that it’s adding a new, powerful tool for email marketers: annotations for the Gmail Promotions tab. The Gmail promotions annotation – which will be gradually rolling out across mobile inboxes – allows email marketers to include additional branding and offer information when an email lands in the Promotions tab. “You guys … Continue reading “How to Display Images and Offer Information in the Gmail Promotions Tab [Free Tool]”
Important Email Image Checks – Will Your Design Explode in Outlook?
Email marketing teams large and small usually have a workflow that includes a robust pre-deployment checklist. It includes checks for content, design, functionality, subscriber lists, and much more. Image validation should be included in that list, as well. This means double-checking your HTML image parameters to make sure they’ll display properly on every client. For … Continue reading “Important Email Image Checks – Will Your Design Explode in Outlook?”
Is 100% Email Deliverability Possible?
As email marketers, we’re always striving to improve our email deliverability. It’s one of those constant worries gnawing at us – will my message reach the inbox? Recently, we were chatting deliverability on social media and came across an interesting question: “Can I achieve 100% deliverability?” This query left us scratching our heads. So, … Continue reading “Is 100% Email Deliverability Possible?”
How to Use Augmented Reality Features in Email
Are you excited to incorporate augmented reality (AR) features into your email marketing campaigns? AR allows you to link an email image to a 3D object and, using the camera on your phone, place it in real life. This technology lets you move the object around, walk around it, and resize all in “real life.” … Continue reading “How to Use Augmented Reality Features in Email”
The Best Black Friday and Cyber Monday Email Campaigns
In the spirit of giving back, we scoured the internet and our inboxes to find the most compelling email campaigns for Black Friday and Cyber Monday.
Take a look below to get your creative juices flowing this season.
How to Take Your Automated Emails to the Next Level
I don’t have to tell you automated emails drive better results compared to other types of emails; this is a well-known fact in our industry. Automated emails get higher open and click-through rates because they are targeted and timely, such as after a purchase or newsletter signup. Automated emails are also time savers; you can … Continue reading “How to Take Your Automated Emails to the Next Level”
How We Created Our Interactive Scrolling Halloween Email
We sent a scrolling Halloween email featuring a person on a journey to deliver an email. This article goes into the nuts and bolts of creating this email.
Which Email Professionals Should Purchase an Email on Acid Subscription?
Email marketing teams come in all sizes and styles. There are big teams, small teams, B2B and B2C, some that include veteran developers and others that outsource coding to freelancers. And while we would love to be able to help make everyone’s email life a little easier, we recognize that Email on Acid’s email testing … Continue reading “Which Email Professionals Should Purchase an Email on Acid Subscription?”
How to Use Email on Acid with Your Email Service Provider (ESP)
Whether it’s on social media, at a conference, or through our support channels, one of the most common questions we hear is: Is Email on Acid an email service provider (ESP)? The short answer is: No. The slightly longer answer? We’re an email testing platform, which means we help you QA your email code and … Continue reading “How to Use Email on Acid with Your Email Service Provider (ESP)”
6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign
This blog post was written by Filza Naveed, a content marketing specialist with ContactMonkey. Special thanks to Filza and ContactMonkey for sharing their newsletter inspiration with us! Don’t you love reading email newsletters with on-point design and copy? Whether you’re a B2C marketer creating an email newsletter design to wow your list of subscribers, or an internal communications professional … Continue reading “6 Brilliant Email Newsletter Designs to Inspire Your Next Campaign”
Top Email Testing Tools to Preview Your Email
Whether you’re part of a large marketing team or a freelance email developer, email testing should be an important part of your workflow. It can save you the embarrassment, brand repercussions and lost ROI of a broken email. Now that we’ve established how important testing is – which email testing tool is right for you? … Continue reading “Top Email Testing Tools to Preview Your Email”
