EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
HTML Basics: A Back Pocket Guide for Beginners
Most email marketers, at one point or another, have had to go in and edit code. Having a solid understanding of HTML basics makes editing, and eventually, building your own code much less daunting. We often post HTML tips and how-tos for including fun and engaging tricks into email. For instance, we’ve covered click-to-reveal code … Continue reading “HTML Basics: A Back Pocket Guide for Beginners”
A Letter from our CEO: Why I Applaud Litmus for Launching an Email Accessibility Tool
Email accessibility has always been near and dear to my heart. It’s such an important topic given the positive impact it can make in someone’s life. It’s imperative for every subscriber to have the ability to consume every message received, no matter who it came from. Therefore, organizations need to implement an accessibility standard in … Continue reading “A Letter from our CEO: Why I Applaud Litmus for Launching an Email Accessibility Tool”
The Art (and Science) of From Fields
We’ve talked before about how important it is to make a good first impression in the inbox. As email marketers, we know that we have to build and sustain a good relationship with subscribers for the long haul. That means building trust is essential. One of the key ways to do that is through an … Continue reading “The Art (and Science) of From Fields”
The ROI of Good Email Etiquette
This post was updated on July 15, 2019. It was originally published in September, 2016. Manners matter in email. The evolution of email marketing includes consumer protection laws (such as an unsubscribe button) as well as industry standards of email etiquette. Good email etiquette has three primary traits: Transparent Authentic (not spammy) Accessible When your … Continue reading “The ROI of Good Email Etiquette”
Email Subject Lines: Best Practices for 2019
In collaboration with Phrasee. Why do email subject lines matter? Email subject lines are one of the most important elements of any marketing email. In many cases, an email’s success or failure hinges in large part upon the quality of its subject line. There are a few reasons for this: Industry-wide open rates hover well … Continue reading “Email Subject Lines: Best Practices for 2019”
June Email Roundup: Roll Out the Welcome Email
Welcome emails are kind of a big deal. For this month’s dose of email inspiration, we’re highlighting top notch welcome emails of all lengths and sizes that made us go ‘ahhh.’ Why are welcome emails important? A welcome email series initiates and sets the tone for a relationship between you and your new subscriber. Typically, … Continue reading “June Email Roundup: Roll Out the Welcome Email”
Email Developers Who Are Making Email Better
This post was updated on June 21, 2019. It was originally published in November, 2015. Email geeks make email better. How? By discovering and sharing tactics that elevate user experience that brands can employ. This is what makes them the heart of the tight knit community that shares a love of email. These cape-less superheroes … Continue reading “Email Developers Who Are Making Email Better”
Why You Should Always Validate Your Emails’ HTML
This post was updated on June 19, 2019. It was originally published in November, 2011. Coding errors in web pages is one thing, but errors in HTML emails is an entirely different animal to tackle. Why do email HTML errors hold so much more weight? Because an HTML or CSS error could at minimum result … Continue reading “Why You Should Always Validate Your Emails’ HTML”
A Beginner’s Guide: Fix HTML Issues in Campaign Precheck
If you’ve ever experienced that nagging feeling like you’ve missed something—maybe a link, or HTML that may not work on every email client—we know just the tool. Campaign Precheck is Email on Acid’s newest feature to add to your email workflow for getting your messages production-ready. It alleviates send anxiety by reviewing the setup of … Continue reading “A Beginner’s Guide: Fix HTML Issues in Campaign Precheck”
How to Use Advanced Email Analytics Data to Ramp Up ROI
One problem marketers come across with advanced reporting and analytics is that they have the data in front of them, but they don’t know how to turn this data into actionable marketing strategies and tactics moving forward.
In this blog, we’re going to break down how to use this data in your upcoming campaigns to increase ROI.
A Beginner’s Guide to Blocklisting
This post was updated on May 9, 2019. It was originally published in January, 2012. Blocklists run deep. They are not limited to filtering spam from email. A blocklist can take the form of a firewall restricting access from sources, a business (or, let’s be real, school) banning visits to X-rated websites, etc. The one … Continue reading “A Beginner’s Guide to Blocklisting”
Inbox Display: What it is and How it Increases ROI
Allow us to introduce you to Email on Acid’s Inbox Display. You might know this step of the Campaign Precheck workflow as Preheader Text. We made this change because Inbox Display is a more inclusive and accurate description of this step. What is an Inbox Display? First things first, let’s cover some particulars: Is an … Continue reading “Inbox Display: What it is and How it Increases ROI”
How to Make an Interactive Email with Click-to-Reveal Code
We’ve previously discussed how to incorporate AR into email and wanted to touch on other ways you can add interactive email elements to enhance your campaign without adding too much weight. With this simple click-to-reveal method we’ll go over, you can easily implement a bit of suspense and user activity into any campaign. Using CSS … Continue reading “How to Make an Interactive Email with Click-to-Reveal Code”
5 Ways to Boost Your Brand’s Email Deliverability
In collaboration with Campaign Monitor Email deliverability is often an afterthought for email marketers because it seems out of their control. How can you possibly increase the percentage of email that hits an inbox? While email deliverability may seem detailed and tough to tackle, there are a few trustworthy methods you can implement to ensure … Continue reading “5 Ways to Boost Your Brand’s Email Deliverability”
Maximize Your Memorial Day Email Marketing ROI with These Features
As marketers, there are specific times of year when we are conditioned to pull out all the stops for the sake of our brands. Normal people call these holidays. Marketers think of them as opportunities. As Memorial Day quickly approaches and email marketers everywhere prepare their messaging, now is the perfect time to make good … Continue reading “Maximize Your Memorial Day Email Marketing ROI with These Features”
Preview vs. Preheader Text: How Long Should Preheader Text Be?
Effective preheader text offers value and creates interest, leading subscribers to open your email. Consider when you go to the movie theater to catch a flick, one of the best parts is watching the previews (or at least we think it is). Previews let you know what’s coming, which films to look forward to and … Continue reading “Preview vs. Preheader Text: How Long Should Preheader Text Be?”
What’s the Latest with AMP and How Can I Use It for Email?
Earlier this month Google announced that AMP HTML email is now live—but what is AMP? What do you need to know as an email marketer? How do you code an email in AMP? Glad you asked. What is AMP for email? AMP (Accelerated Mobile Pages) is a developer’s care package from our friends at Google that lets you create a lightweight system with speedier loads. (Anyone … Continue reading “What’s the Latest with AMP and How Can I Use It for Email?”
6 Ways to Improve Your Email Development Process
The email creation process can often be cumbersome with many moving parts and people. Even if your marketing team is small, an efficient process is crucial to keeping your campaigns on track. We can all agree that email could use a little less chaos these days, so I’ve outlined six ways you can start improving … Continue reading “6 Ways to Improve Your Email Development Process”
Save Time and Your Reputation with Our New Email Spell Check
Email marketers everywhere have horror stories from that time they sent an email with an embarrassing spelling mistake in the copy. Or that time a curse word accidentally slipped into the preheader text (“ask” is only one letter away, after all). Sure, spelling mistakes may not make-or-break an email campaign, but they can affect your … Continue reading “Save Time and Your Reputation with Our New Email Spell Check”
Looking at Email Accessibility Regulations by Industry
In 2019, our world seems hyper-connected with communication tools and the internet always at our fingertips. But for many people with disabilities, staying connected isn’t always easy, and some activities, like reading emails or browsing the web, can require extra time or added technology. According to the U.S. Census Bureau, in 2017 there were more … Continue reading “Looking at Email Accessibility Regulations by Industry”
