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Seasonal Email and Subject Line Inspiration for Fall
Fall marks the beginning of a quarter-long marketing push for many brands. The holidays are just around the corner and it’s prime time to start spreading a little seasonal love to subscribers before the onslaught of holiday promotions and specials. We’ve seen a plethora of fall and Halloween-themed emails come across our inboxes over the … Continue reading “Seasonal Email and Subject Line Inspiration for Fall”
Our Experiment with an Interactive Email Design
By Paul Kirby and Ed Ball When you send an interactive email, it’s important to consider not just what code tricks you’re going to use, but also what you’re using interactivity for. Without a strategic goal, interactivity is just a way to get attention, and doesn’t offer much more than a traditional email would. With … Continue reading “Our Experiment with an Interactive Email Design”
Deliverability FAQs: How to Land in More Inboxes
Aside from crafting the perfect subject line and an irresistible CTA, an email marketer’s biggest challenge is how to address email deliverability issues. Email client spam filters and blocklists are to email marketers what roller coaster height requirements are to 8-year olds: a royal nuisance. Appeasing spam filters and avoiding blocklists isn’t always an easy-peasy … Continue reading “Deliverability FAQs: How to Land in More Inboxes”
Government Email Marketing: Email Design Tips for the Public Sector
As an industry, government marketing emails rank second in open rates and third in click-through rates (CTRs) according to Mailchimp’s Email Marketing Benchmarks. With that level of subscriber engagement, it’s important to know what the email best practices for government are. John Thies recently sat down with Adobe’s Jonathan Benett, IT and public sector business … Continue reading “Government Email Marketing: Email Design Tips for the Public Sector”
Domino’s Takes ADA Lawsuit Over Website Accessibility to the Supreme Court
By now, you know that accessible communications are just as beneficial for brands as customers who need them. However, the necessity of such communications has been called into question with Domino’s ADA lawsuit. Allow us to explain. A Brief History Lesson The world wide web was invented in 1989 by Sir Tim Berners-Lee, a British … Continue reading “Domino’s Takes ADA Lawsuit Over Website Accessibility to the Supreme Court”
Newsletter Inspiration for Your Next Community Update
It’s been a heckuva summer. We’ve seen brands use handy HTML tricks and thumb-stopping subject lines to spruce up their emails, as well as some best-in-class welcome series. With fall rolling in and as we stand at the precipice of the holiday season, it’s the perfect time to think about our newsletters. As we analyze … Continue reading “Newsletter Inspiration for Your Next Community Update”
How to Minify Email HTML (and Why it’s Helpful)
The main focus of email designers and developers alike is to bring the best experience to the viewer. When producing an email that matches this objective, many tricks and hacks are used in the process to ensure that the email displays properly on all email clients, or at least falls back gracefully. Because of how … Continue reading “How to Minify Email HTML (and Why it’s Helpful)”
7 Killer Tactics to Grow your Email List through Social Media
Even though the number of active users on social media is constantly on the rise, 77% of consumers still prefer to receive permission-based marketing through email! All too often, though, social media newbies make the marketing faux pas of failing to capture the email addresses of their fans, followers and potential prospects.
Avoid this marketing hiccup by grabbing our 7 remarkable techniques to grow your email list through social media. Enjoy!
Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding
There’s a lot to keep up with when it comes to good email design, especially in terms of accessibility. The need to have an eye-catching design is always a challenge for email marketers in order to get subscribers to start scrolling. Luckily, you can make this process easier on yourself by using an email design … Continue reading “Email Design Systems: Bite-Size Templates for Accessible and Consistent Branding”
10 Years of Acid: A Decade of Helping Email Marketers Send Better Email
Email on Acid turned 10 years old this year—a full decade of helping email marketers QA and send better email. Suffice it to say, a lot has happened during that time: Our platform now includes Spam Testing, Advanced Email Analytics, Email Editor, and Campaign Precheck tools Our servers run millions of email tests The platform … Continue reading “10 Years of Acid: A Decade of Helping Email Marketers Send Better Email”
How to Create a Pulsing CTA in Email to Drive Clicks
As email marketers, we strive to be at the top of our game, making improvements to our emails, our journeys and segments wherever we can. Recently, an email newsletter landed in my images-off inbox that had a pulsing CTA button. Naturally, this piqued my interest, so I set to work investigating the code so you … Continue reading “How to Create a Pulsing CTA in Email to Drive Clicks”
Creative Email Inspiration Using HTML Tricks
Okay, by now we all know how important it is to test an email before you send it out. Not only does email testing help protect your brand’s reputation among subscribers (and spam filters), but it’s also a chance to push your creative boundaries. For this month’s dose of creative email inspiration, we wanted to … Continue reading “Creative Email Inspiration Using HTML Tricks”
The Secret to Deliverability: Tips from Privacy Expert Chris Arrendale
In our recent email marketing deliverability webinar with Trendline Interactive’s Chief Privacy Officer, Chris Arrendale, he shed some light on what it means to have good deliverability. Watch the Webinar One of the biggest hurdles email marketers face isn’t just motivating an open or making sure every CTA works perfectly. Rather, it’s how to make … Continue reading “The Secret to Deliverability: Tips from Privacy Expert Chris Arrendale”
How to Code Search Bars in Email
With support for form entries across most email clients, it’s worth exploring how to code search bars in email. Adding this unique module will hardly require extra work from your web team. A search bar adds an interactive element to an email and allows subscribers to search your website from their inbox! HTML Elements To … Continue reading “How to Code Search Bars in Email”
The Difference Between Screen Captures in Live vs. Emulated Email Testing
To date, there are two different methods for generating a preview of an HTML email in the most popular email clients. Each solution comes with its own set of challenges and limitations. In this article, we’ll watch as the Tortoise and the Hare battle it out to see which strategy wins the race.
The Value of an Email Testing Service for Enterprise Brands
This isn’t just your mom & pop shop’s email testing service. This is enterprise email testing for marketing teams. Email on Acid is a complete email content checking and testing platform that inspects and polishes every inch of email before deployment. The Purpose of an Email Testing Service Email testing platforms exist so that email … Continue reading “The Value of an Email Testing Service for Enterprise Brands”
How to Use Email for Growth Marketing
As email marketers, we’re always trying to reach new heights: more conversion, healthier subscriber lists, greater reach, more emails landing in the inbox instead of spam, you know the drill. When a marketing team’s goal is to grow, terms like “growth marketing” can feel confusing. What is it and how is it different than regular … Continue reading “How to Use Email for Growth Marketing”
CSS Basics: A Beginner’s Guide to Stylizing HTML
A thoughtfully-designed email can reap stellar rewards. How do email marketers achieve this? With killer CSS. You don’t need to be the best CSS coder in the world, but a working knowledge alongside a go-to reference guide can definitely help get you there. To start picking up the basics of how to code in CSS, … Continue reading “CSS Basics: A Beginner’s Guide to Stylizing HTML”
Tips for Integrating Video into Your Email Marketing Efforts
Integrating video in your email marketing efforts is your next step to better marketing results because you can give a voice and a face to your brand. Over 60% of people said that they preferred video over text when viewing the exact same content, so what are you waiting for? Give the people what they want! Check out this list of 11 creative ways to use video in your email marketing campaigns.
10 Easy Ways to Improve Your Mobile Email Design
Not only is mobile here to stay, it’s on the rise.
If you’re not optimizing your email campaigns for mobile, you’re missing out on a BIG chunk of change.
