EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Organizing Your Email Team with Team Management Tools
Am I the only one who feels overwhelmed when it comes to project organization? Not everyone is good at organizing their work. In fact, it can be downright scary. Trying to manage and organize months, or even years of work, can be overwhelming. And if there’s not a consistent structure, it can be almost impossible … Continue reading “Organizing Your Email Team with Team Management Tools”
Collaborate More Efficiently With Email on Acid
For over 10 years, Email on Acid has been working to improve your emails. From content checks and deliverability, to email rendering, we love adding additional value to our platform while making your job easier—and your process smoother. That’s why we’re excited to announce our newest release of email collaboration tools and functionality! Our platform gives you … Continue reading “Collaborate More Efficiently With Email on Acid”
Auditing Your Email Design System
Design systems are a helpful tool in the email development workflow. They save time by having a starting point for components that are used when building an email. If you do not already have a design system, knowing where to start and how to make one, can be overwhelming. This post will walk through the … Continue reading “Auditing Your Email Design System”
5 Emails We’ve Loved in April – The Coronavirus Pivot
I could start this blog by saying, “We’re living in unprecedented times……” but that’s not how we roll here! Instead, let’s take a look at how brands and marketers are creating some great email messaging in the face of a global pandemic. The best email marketing I’ve seen in my inbox comes from to brands … Continue reading “5 Emails We’ve Loved in April – The Coronavirus Pivot”
How to Use Emojis and Special Characters in Your Subject Line or Preheader Text
Ok, so you’ve spent all that time crafting the perfect subject line. It’s short and sweet. It’s on-brand. It’s clever. Everyone has signed off on it. It even has… a blank square? It should have looked like this: Uh oh. What went wrong? 🧐 Anytime something breaks in an email, there are some implications that … Continue reading “How to Use Emojis and Special Characters in Your Subject Line or Preheader Text”
Good Email Marketing Starts With End-to-End Planning
Email marketing is said to have an ROI of about $40 to every $1 spent. It is one of the most impactful channels we have in our toolbox—if it’s done correctly. However, with all marketing campaigns, maximizing ROI comes with a big “if”: If your campaigns are high-quality If your campaigns are set up correctly … Continue reading “Good Email Marketing Starts With End-to-End Planning”
Email Marketing Examples in the Time of COVID-19
The Good, the Bad, and the Unsubscribes The last few weeks have been intense. Many of us have taken to our homes, figuring out how to work (and live) remotely. The news is bad…and painful…and scary. Our friends and family are constantly in our thoughts, as are our fellow humans around the world who are … Continue reading “Email Marketing Examples in the Time of COVID-19”
Sensitivity in Email Marketing During a Global Crisis
The world is in a collective state of crisis right now with coronavirus (COVID-19). During a pandemic that impacts literally every single person in the world, the role of marketers has shifted. What is the best approach to email marketing during this difficult time? Should you send emails about COVID-19? Should you pause all your … Continue reading “Sensitivity in Email Marketing During a Global Crisis”
It’s Our Time to Give Back
These are unprecedented times, something we have not seen in our generation. COVID-19 is impacting everyone from our loved ones and businesses, to the first responders who are bravely helping to fight this pandemic. Our thoughts are with those that have been impacted by this outbreak, especially those that are sick. We wish them a speedy recovery. As the situation continues to affect the world around us, I wanted to provide an update on how Email … Continue reading “It’s Our Time to Give Back”
The Wonderful Women of Email
Check out a few women of email who have been very active in the email marketing community and helped shape what it is today.
Top 3 Initiatives to Make 2020 Your Year of Change
At Email on Acid this week we’re honored to welcome Ryan Phelan as a guest blogger. Ryan brings over two decades of innovation and thought leadership to the email space. It’s February, and I’m still seeing marketing thought leaders coming out with trend predictions for 2020. The problem with these lists is that … Continue reading “Top 3 Initiatives to Make 2020 Your Year of Change”
Drive Last Minute Email List Subscribes With Instagram
Let’s say you’re having a big sale, and you’d like to get some new subscribers – fast. There are lots of ways to go about building an email list. And we’ve chatted before about using social media as a great way to build your email list. Today let’s hone-in on how to grow your email … Continue reading “Drive Last Minute Email List Subscribes With Instagram”
Emails That Make Our Inbox Smile
It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid. To kickoff the new year we decided to spotlight some of our top picks. So buckle … Continue reading “Emails That Make Our Inbox Smile”
How to Create a “Scratch Off” Effect in Email HTML
The team at Email on Acid wanted to do something extra special to announce our Month of Giving holiday contest. So we came up with a fun design featuring “Email Gnomes” to give away gifts. At the centerpiece of this email, we designed a scratch-off ticket. Now, “scratch off” functionality doesn’t really exist in email—at … Continue reading “How to Create a “Scratch Off” Effect in Email HTML”
Tips on Asking for Subscriber Data and Building Trust
Getting new subscribers onto your email list can be a challenge. Brands need to be trustworthy, engaging and relevant to motivate people to fill out a subscriber opt-in form. Plus, with how effective it is to send segmented emails, collecting a few more details upfront during sign-up is an efficient way to build out those … Continue reading “Tips on Asking for Subscriber Data and Building Trust”
New Year, New Regulations: The California Consumer Protection Act (CCPA)
New Year’s Day will come with more than just empty champagne bottles. On January 1st, 2020 the California Consumer Protection Act (CCPA) will go into effect. They are already discussing CCPA 2.0 revisions too, so this new law will continue to become more robust. Brands still have time to prepare though, because enforcement on the … Continue reading “New Year, New Regulations: The California Consumer Protection Act (CCPA)”
How to Send a Marketing Email via Text
SMS marketing is an up-and-coming channel to reach more subscribers in real time. If you are looking for a way to send customers a promotional email via text message, email messaging is the most optimal way by far. There are a lot of useful mobile apps for reading emails on smartphones, but marketers still need … Continue reading “How to Send a Marketing Email via Text”
Don’t Be Fooled by These 8 Email Marketing Myths
With over 347 new blog posts created each minute, it’s hard to sift through every article to find out which posts are based on facts, and which are based on fiction. That’s why we decided to uncover 8 email marketing myths circulating around the web and prove why they’re totally unfounded.
Killer Digital Marketing Infographics for the Multi-Hat Marketer
People are bombarded with information every waking minute of every day. Very few have enough time to read every blog, article or white paper that piques their interest. Infographics have become a go-to method of communication because they serve up information on a visually rich platter. Knowing that email marketers wear a variety of hats … Continue reading “Killer Digital Marketing Infographics for the Multi-Hat Marketer”
What Makes Email on Acid Unique?
Creating an email is no small task. First, you have to think about the reason for the email. How will you design and message it? Oh and don’t forget, you want subscribers to open it so make the subject line perfect too. And just for fun, there are also spam filters and blocklists to watch … Continue reading “What Makes Email on Acid Unique?”
