EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Use Your Email Marketing for Good this Holiday Season
The global COVID-19 pandemic forced many businesses to hunker down and go into survival mode as they attempt to reduce costs and protect revenues. However, this doesn’t mean that corporate goodwill should go out of the window this holiday season. In these unusual times, because we are all in this together, “cause marketing” is more … Continue reading “Use Your Email Marketing for Good this Holiday Season”
Why Successful Marketers Always Invest in Email Marketing
In the world of digital marketing, there are plenty of ways to spend your budget. However, deciding exactly where to focus your time, resources, and money isn’t always easy. How much should you spend on PPC, display ads, and social media promotion? What tools should be part of your marketing technology stack? Should you hire … Continue reading “Why Successful Marketers Always Invest in Email Marketing”
Why Email Engagement and Accessibility Go Hand-in-Hand
There are certain metrics that will always be important to email marketers. Our recent study, Success in the Inbox: Keys to Effective Email Marketing, revealed that 63% of marketers want email to increase revenue while 50% want it to generate more leads. That’s not so surprising. What was interesting is that the third most-cited priority … Continue reading “Why Email Engagement and Accessibility Go Hand-in-Hand”
Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking
With the holidays just around the corner, marketers everywhere are scrambling to put the finishing touches on their campaigns. Sound familiar? But have you taken the time to think about what happens after your customers hit the checkout button? Just in time for the holiday season, we’ve got three easy and effective ways to optimize … Continue reading “Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking”
Email Marketing Tactics: What are Your 2021 Priorities?
What are your email team’s top priorities for the upcoming year? Which email marketing tactics do you believe will move the needle toward success? Are you striving to create high-quality content that drives traffic to your website and converts email contacts into customers? Are you focusing on engaging email design that stands out from the … Continue reading “Email Marketing Tactics: What are Your 2021 Priorities?”
5 Habits of Highly Successful Email Marketers
Mark Twain once said, “Nothing so needs reforming as other people’s habits.” It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the … Continue reading “5 Habits of Highly Successful Email Marketers”
Creating Urgency and Anticipation with Last-Minute Holiday Emails
Most eCommerce email marketing teams had their holiday promotional plans gift-wrapped and ready to ship months ago. So, is it too late to develop some last-minute holiday emails in order to maximize the channel’s impact this shopping season? 2020 has been a tumultuous year, mostly because of COVID-19’s effect on the economy and consumer behavior. … Continue reading “Creating Urgency and Anticipation with Last-Minute Holiday Emails”
Will Your Email Team Make More Mistakes as it Grows?
Picture this. Your company is growing, and you have hiring needs. So, you build an all-star team to deliver exceptional results through email marketing. You’ve got developers, designers, copywriters, strategists, analysts, and even a QA specialist working on email campaigns. You’ve hired talented people with diverse skillsets, which should help you build an effective team … Continue reading “Will Your Email Team Make More Mistakes as it Grows?”
Darktober in Review: Recapping our Dark Mode Email Exploration
The sun is setting noticeably earlier these days. It must be the end of Darktober! We’re wrapping up our month-long exploration of dark mode and email marketing with a look back at what we shared and learned throughout October. It turned out to be a hot topic among email developers and designers. We plan to … Continue reading “Darktober in Review: Recapping our Dark Mode Email Exploration”
Dark Mode Email Design: Who Stands Out in the Inbox?
Whenever I think or talk about dark mode I have a strange tendency to remember Star Wars. I have always been against dark mode and when asked the question “Why?” — I couldn’t actually give a plausible explanation. Maybe it’s just my age and the thought of change. Maybe I just consider it a fad … Continue reading “Dark Mode Email Design: Who Stands Out in the Inbox?”
How Agile Email Teams Avoid Sliding into Sloth Mode
It’s International Sloth Day! Yes, there is an actual day devoted to the beloved, cute, slow-moving mammals who like to sleep and hang upside-down. But don’t use this day as an excuse to get lazy with your emails. The sloth life is one of leisure, but it’s definitely not a model for creating and managing … Continue reading “How Agile Email Teams Avoid Sliding into Sloth Mode”
Do Your Subscribers View Email in Dark Mode?
Dark mode is the new black. Of course, by that we mean it’s a growing digital design trend for user interfaces (obviously, there tends to be a lot of black). But how do you know if your list is reading emails in dark mode? Should you be optimizing your campaigns for it? Is it necessary … Continue reading “Do Your Subscribers View Email in Dark Mode?”
Dark Mode Emails 101: The Essential Info
If you regularly work with digital products, there’s a good chance you’ve heard plenty of buzz about dark mode for user interfaces. Some of your favorite browsers, mobile apps, and operating systems have settings that let people flip the switch and turn down the lights when they focus on their device’s screen. The use of … Continue reading “Dark Mode Emails 101: The Essential Info”
How COVID-19 Emails Help Brands Stay Top of Mind and In Business
Remember March? When your inbox was flooded with messages beginning with “In these unprecedented times…”? Raise your hand if you saw that about 10 times too many. <raises hand> Five months later, and we’re still facing one of the biggest challenges to hit the globe in decades. The COVID-19 pandemic affects everyone, which was made very … Continue reading “How COVID-19 Emails Help Brands Stay Top of Mind and In Business”
Dark Mode Emails: October Transforms into Darktober
We’re turning down the lights and going dark throughout October here at Email on Acid. It’s all part of what we’re calling “Darktober” — our comprehensive look into how an important digital design trend is impacting email marketing. Dark mode for email doesn’t have to be a mystery. During #Darktober, we’ll be strapping on our … Continue reading “Dark Mode Emails: October Transforms into Darktober”
The ADA at 30: Why Email Accessibility Matters
When the Americans with Disabilities Act (ADA) became law in 1990, it focused on removing physical barriers and improving accessibility to all. You see the results every day – ramps next to stairs, levers instead of doorknobs, hotel rooms with roll-in showers, and lower peepholes. But recent court decisions applied the law to online access, too. Email marketers must understand … Continue reading “The ADA at 30: Why Email Accessibility Matters”
Outlook is Turning Off AMP for Email | What’s Next?
It’s been touted as one of the next big leaps in the evolution of email marketing. But now, Microsoft has indicated it will stop supporting AMP for Email completely – starting in October. The news came in an update on Microsoft’s Tech Community forum. A thread from product marketing manager Aimee Sudeck, which a year ago announced the availability of developer preview for AMP emails, was edited … Continue reading “Outlook is Turning Off AMP for Email | What’s Next?”
4 Strategies to Boost Your 2020 Holiday Marketing Plan
The way 2020 has gone so far, we can understand why Popeyes Louisiana Kitchen pulled a Times Square prank pretending to end the year early and skip right to 2021. But in the real world, email marketers, like you, are counting on the holiday season more than ever to bring home the revenue in Q4. You can’t just copy-and-paste your … Continue reading “4 Strategies to Boost Your 2020 Holiday Marketing Plan”
The Perfect Pairing: A White Label Partnership with Email on Acid
We’re the wine to your platform’s steak. Imagine for a moment that you and I are dining at a local steakhouse. We walk into the restaurant, sit down in a booth and flip through the menu, searching for the best steaks our wallets can afford. I order the Filet Mignon and you go for the … Continue reading “The Perfect Pairing: A White Label Partnership with Email on Acid”
