EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
B2C Email Automation: 10 Campaign Ideas for Consumers
It’s advice that email marketers hear over and over again: To be successful, you need to deliver the right message to the right person at the right time. The only way to accomplish that at scale is to set up automated email campaigns. B2C email automation can get complex. But with a solid strategy and … Continue reading “B2C Email Automation: 10 Campaign Ideas for Consumers”
Remote Work Tools: What’s Best for Email Marketing Teams?
Does your email team have the best remote work tools in place to support day-to-day activities, big projects, and ongoing collaboration? Even before 2020 changed everything and more of us started working from home, marketing teams were already using plenty of remote work tools. We may have been sitting in a cubicle or surrounded by … Continue reading “Remote Work Tools: What’s Best for Email Marketing Teams?”
B2B Email Automation: 13 Campaign Ideas for Customers and Leads
Many B2B organizations have long sales cycles. For this reason, nurturing and following up with leads, prospects, and customers is one of your most important marketing tasks. B2B email automation makes your efforts easier, more effective, and less time-consuming. It supports and amplifies the work of your sales team, warming up leads and nurturing customers. … Continue reading “B2B Email Automation: 13 Campaign Ideas for Customers and Leads”
Pre-Send Email Checklists: What’s the Best Way to QA?
In a digital world where nothing is forgotten, a mistake can cause more than just embarrassment. Wrong links, illegible text, insensitive language, or one of dozens (probably more like hundreds) of other issues can cost companies substantial revenue and email marketers their jobs. That might seem extreme, but those in the industry know all too … Continue reading “Pre-Send Email Checklists: What’s the Best Way to QA?”
How to Use Actionable Messages for Outlook 365
Dynamic emails containing interactive content are emerging as the next step in email marketing’s evolution. There’s a growing number of third-party solutions as well as open source projects such as AMP for email that allow subscribers to take action within an email message. After Outlook ended support for AMP in 2020, Microsoft nudged email developers … Continue reading “How to Use Actionable Messages for Outlook 365”
Splat Chat Episode 01: The Story Behind the First Report Spam Feature
Welcome to Email on Acid’s very first episode of our video interview series, Splat Chat! We’re talking all things email with some of the biggest “email geeks” in the world. For our first interview, I spoke with Kate Nowrouzi. She is currently the VP of Deliverability and Product Strategy for Mailgun. But back in the … Continue reading “Splat Chat Episode 01: The Story Behind the First Report Spam Feature”
The Top 10 Reasons Why You Lose Email Subscribers
The “drip campaign” is a common email marketing strategy. But for many companies, every time you look at your email lists, it feels like a drip from a leaky bucket. You’re losing email subscribers every day and can’t figure out how to plug the hole. You want to grow your list. Your lead generation efforts … Continue reading “The Top 10 Reasons Why You Lose Email Subscribers”
Customer Journey Map Examples: What’s Your Style?
When planning any journey, it’s all too easy to focus on your departure and your arrival. However, it’s the things that happen along the way, such as your flights leaving on time, those unexpected upgrades, not forgetting your ID (no, no that’s never happened to me), and painless transfers, that make your travel experience more … Continue reading “Customer Journey Map Examples: What’s Your Style?”
How to Use Buyer Personas in Email Marketing Strategy
Tech-challenged Todd. Penny-pinching Patty. Aging Arnold. Soccer Mom Sally. If these goofy, alliterative (and sort of insulting) names sound familiar, you’ve probably spent time developing personas. Either that or you have a really strange set of Old Maid cards. Persona development is a marketing practice that has the potential to help you understand your organization’s … Continue reading “How to Use Buyer Personas in Email Marketing Strategy”
AMP Emails vs. HTML: What Gets Higher Conversion Rates?
The first time I came up against the menace of email conversions, I was leading marketing at a large fintech player in India. The email was one of the most effective and important channels for us to grow. However, the conversion rates were abysmal and there was constant pressure to get it up. It seemed … Continue reading “AMP Emails vs. HTML: What Gets Higher Conversion Rates?”
How Popular is Dark Mode Usage for HTML Emails?
Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading “How Popular is Dark Mode Usage for HTML Emails?”
Project Thumbnails Make a Comeback in Our Email Readiness Platform
“Don’t it always seem to go that you don’t know what you’ve got ‘til it’s gone?” Those are wise words from Joni Mitchell’s 1970 song “Big Yellow Taxi.” A tune covered by many, including Bob Dylan, Amy Grant, and Counting Crows. Harry Styles even recorded a version for the Gen-Z crowd in 2020. When project … Continue reading “Project Thumbnails Make a Comeback in Our Email Readiness Platform”
The Story of the Most Ironic Email Marketing Campaign Ever
What makes something ironic? It’s harder to define than you might think — almost as hard as it is for some people to identify spam from a legit email. As an email marketer, you know spam when you see it, and probably define it as unwanted, unsolicited, unhelpful messages that get sent to a large list of contacts. As for irony, according … Continue reading “The Story of the Most Ironic Email Marketing Campaign Ever”
How to Conduct an Email Marketing Audit
Whether it’s a new year, a new fiscal year, or you’re starting a new job, doing an email marketing audit of your existing campaigns and database is a smart way to begin. These audit numbers can help you establish a baseline for improvement, as well as bragging rights. You can begin an audit in many … Continue reading “How to Conduct an Email Marketing Audit”
2021 Email Marketing Strategy: 5 Reasons to Make Changes
As we look back at the last 12 months, it’s easy to see how our personal, social, and working lives have changed dramatically. The world in January 2021 is much different than it was at the start of 2020. It’s quite likely that your email marketing strategy had to pivot last year as well. While … Continue reading “2021 Email Marketing Strategy: 5 Reasons to Make Changes”
Enduring Insights from Seth Godin’s Permission Marketing
Things change fast in the digital world. You probably wouldn’t expect a book about online marketing written more than two decades ago to maintain its relevance. Seth Godin’s groundbreaking 1999 book, Permission Marketing, is a clear exception. In 1999, I was a senior in high school and still trying to convince my dad we needed dial-up internet. Little did I know that Seth … Continue reading “Enduring Insights from Seth Godin’s Permission Marketing”
5 Email Marketing Initiatives to Invest in Throughout 2021
The New Year is an ideal time to try out exciting ideas and launch new email marketing initiatives. Of course, it takes money to pull that off, and getting approval may be harder than you’d expect. We’ve gathered advice from seven different email industry veterans in our eBook, Maximizing Your Email Marketing Budget. Plus, Email … Continue reading “5 Email Marketing Initiatives to Invest in Throughout 2021”
12 Reasons Why Marketers Should Test Every Email Campaign
When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”
2020 Enhancements to the Email on Acid Platform
It’s been an unpredictable year for everyone. But through the ups and downs of 2020, the team at Email on Acid has been hard at work improving our email readiness platform. The first half of the year brought some incredibly useful features for collaboration within the application. Team Management tools give you the ability to … Continue reading “2020 Enhancements to the Email on Acid Platform”
Outsourcing Email Marketing: When is it the Right Move?
We all know that email marketing is the most direct and efficient touchpoint any organization can have with its audience. Careful list segmentation and, more recently, advanced marketing automation technology, have resulted in email marketing campaigns becoming more personalized, more targeted, and potentially more lucrative than ever. It raises the question: When a communication channel … Continue reading “Outsourcing Email Marketing: When is it the Right Move?”
