EOA Blog
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Crisis Management: In Case of Emergency, Send Email
In business, a crisis can come in many different shapes and sizes. From the everyday bumps in the road to the more catastrophic conditions that many organizations are currently experiencing in the ongoing pandemic. How we manage crises often determines the long-term success of our organizations. While every situation is different, there is one solution … Continue reading “Crisis Management: In Case of Emergency, Send Email”
Major Announcement: Email on Acid Joins the Pathwire Family
We’ve got some big news to share with you! Pathwire has acquired Email on Acid. We’ll give you a moment to let that sink in …. While you probably have a few questions right now, the first thing we want to let each and every one of our customers know is that you don’t need … Continue reading “Major Announcement: Email on Acid Joins the Pathwire Family”
Email Marketing Career Advice from Industry Veterans
Are you looking to land a new job or move up in the world of email? We’ve compiled some of our best email marketing career advice to help you make the right plan. One of the great things about working at Email on Acid is the chance to collaborate with a team that knows email … Continue reading “Email Marketing Career Advice from Industry Veterans”
Women of Email Celebrates Five Years
The Email on Acid team wants to send a “Happy Anniversary“ shoutout to Women of Email! Today marks five years since the professional network launched. Women of Email’s mission is to promote success and leadership among women working in email marketing. The association strives to create positive change and spark professional growth as women build … Continue reading “Women of Email Celebrates Five Years”
Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails
You’ve probably heard stats citing the increase in email send volume in 2020 — due in part to the pandemic. But can you imagine sending a billion emails in one year? That’s the mind-blowing milestone that the UK agency Flourish CRM hit last year. They work with brands and non-profits including Samsung, Twitch, eBay, and … Continue reading “Splat Chat Episode 4: Lessons Learned from Sending One Billion Emails”
Getting Started with MJML – How to Code Responsive Emails with Limited Coding Knowledge
No matter who’s on your list or what industry you work in, the stats show a significant portion of your subscribers are opening emails on mobile devices. That should come as no surprise since mobile devices do just about everything for us. Still, we’ve all opened an email on our phones and been frustrated by … Continue reading “Getting Started with MJML – How to Code Responsive Emails with Limited Coding Knowledge”
Email Marketing and Stress: What Makes Us Feel the Pressure?
Every job has its ups and downs. Even professional cuddlers, water slide testers, and panda bear nannies have bad days now and then. But how stressed out are email marketers? What kinds of frustrations and worries come with jobs in email marketing? How can we handle those stressors and reduce anxiety in our working lives? … Continue reading “Email Marketing and Stress: What Makes Us Feel the Pressure?”
Paid Newsletters: Should You Monetize Your Emails?
Email marketing helps generate revenue. No doubt about it. But what if email could be a revenue stream and not just a sales and marketing channel? Paid newsletters have been a growing trend in the past few years. For the most part, however, it’s a strategy that journalists, influential bloggers, and other content creators use … Continue reading “Paid Newsletters: Should You Monetize Your Emails?”
The Welcome Email Series: Start Right with New Subscribers
We always remember our firsts: first dances, first dates, first kisses, first marriages. They represent the beginning of something new. That’s why the first email you send to new subscribers is super important. Okay, maybe they won’t experience the same fireworks as a first kiss, but your welcome email series sets the stage for what’s … Continue reading “The Welcome Email Series: Start Right with New Subscribers”
Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer
Here’s yet another challenge for the modern email marketer. We’re tasked with boosting email engagement, and the best way to do that is by providing more personalized email experiences. But can email personalization go to far? Personalization works. According to eConsultancy, 74% of marketers say it improves engagement rates. Subscribers want a personalized experience. SmaterHQ … Continue reading “Splat Chat Episode 03: Boosting Email Engagement as a Modern Marketer”
21 Email Marketing Thought Leaders and Influencers
Are you a decision-maker in your organization? If so, there’s a good chance you’re following email marketing thought leaders and consuming the content they help create. According to LinkedIn’s annual study on thought leadership, nearly half of decision-makers spend an hour or more per week engaged with thought leadership content and even more say it impacts their purchase decisions. … Continue reading “21 Email Marketing Thought Leaders and Influencers”
Pre-Send Review and Collaboration Tools for Email Teams
Managing a top-notch email marketing team looks a lot different than it did just a few years ago. While the tools and technology used in digital marketing have always made those jobs ideal for remote work, the work-from-home trend accelerated with the COVID-19 pandemic. Many aspects of email marketing changed in 2020. That includes where we do our jobs and who we’re working … Continue reading “Pre-Send Review and Collaboration Tools for Email Teams”
How to Create Thought Leadership Content When You’re Not the Expert
According to Email on Acid’s report, Building Thought Leadership with Content, only 26% of marketers believe their thought leadership content is “very successful.” And even self-described best-in-class marketers cite “producing the right content” as the biggest challenge. So how do you create thought leadership content that hits the mark? Marketers are hired primarily for their … Continue reading “How to Create Thought Leadership Content When You’re Not the Expert”
How an Automated Pre-Send Checklist Helps the Whole Email Team
Strategy, copywriting, design, development, list segmentation – a lot goes into launching a new email marketing campaign. Experienced marketers know that thorough email testing before you hit send can save the day. But sometimes, the email team is in such a hurry to move forward and so excited to see results, people skip important steps in the pre-deployment process. An automated pre-send checklist helps your team … Continue reading “How an Automated Pre-Send Checklist Helps the Whole Email Team”
Email Testing: Folder Management and Permissions for Your Team
The more sophisticated and diverse an email program becomes; the more important it is for marketing managers to keep things organized and oversee access to key projects. That’s definitely true during pre-deployment and email testing as each campaign goes through its final improvements before launch. Who can view your email testing projects? If every one of your team members or agency … Continue reading “Email Testing: Folder Management and Permissions for Your Team”
Earth Day Email Marketing Ideas: Must-See Examples
Every year, Earth Day inspires hundreds of millions of people from almost every nation on the planet to do something to help the environment. It’s a day of action, of community, and of purpose. Earth Day presents marketers with an opportunity to connect with email subscribers about this day of environmental awareness and volunteering. But … Continue reading “Earth Day Email Marketing Ideas: Must-See Examples”
Email Marketing Team Management: Custom Users for Pre-Deployment Testing
If you’re in charge of managing a growing email marketing team that runs an increasingly sophisticated program, you know that keeping everything organized and under control is a challenge. While it’s great to have a group of talented people who are eager to provide input and make improvements, email marketing team management becomes a headache … Continue reading “Email Marketing Team Management: Custom Users for Pre-Deployment Testing”
Email Automation: 35 of the Best Marketing Tools
Email is the best-performing marketing channel for many businesses when it comes to ROI. If it’s not at the top for your organization, it’s probably close. But conventional email marketing isn’t enough to fully capitalize on what today’s audiences need and expect. Email marketing automation — and all that it enables your company to do … Continue reading “Email Automation: 35 of the Best Marketing Tools”
Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success
What does marketing automation success look like? To find out, we spoke with two women who have plenty of experience developing automated email campaigns. In Episode 02 of Splat Chat, I interviewed Brooke Bartos who is the Senior Marketing Operations Manager at the B2B agency, Walker Sands, and Intuit‘s Marketing Automation Manager, Jessica Schlacter. Among … Continue reading “Splat Chat Episode 02: Set Yourself Up for Marketing Automation Success”
Make Marketing Automation Magic—Not Mayhem
Marketing automation has long promised a sort of magic — using technology to reach the right leads and customers at the right time with the right message, with better reporting and better returns. But in the wrong hands, with the wrong strategy, marketing automation doesn’t lead to magic. It leads to mayhem. Mayhem can show … Continue reading “Make Marketing Automation Magic—Not Mayhem”
