EOA Blog
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The Biggest Dark Mode Email Development Challenges
If Simon and Garfunkel were email developers, they may have penned these lyrics for “The Sound of Silence”: “Hello dark mode, my old friend,I’ve come to code with you again.” Dark mode challenges are among the latest on a long list of things email developers have to watch for when marketing teams prepare to launch … Continue reading “The Biggest Dark Mode Email Development Challenges”
Sinch to acquire Pathwire, creating a best-of-breed cloud communications platform
At Pathwire, our mission has always been to solve the hard problems behind communications, and we’ve always strived to offer a reliable path between two connections – a business and its customers. Twelve years ago, John founded Email on Acid with one simple mission: make it easy for marketers and developers to perfect their emails. … Continue reading “Sinch to acquire Pathwire, creating a best-of-breed cloud communications platform”
How Do Screen Readers Work with Emails?
Let’s pretend there’s an email subscriber, Kathy, who loves a specific brand of coffee. She’s part of their membership program and gets a pound of beans delivered to her doorstep every two weeks. When she finds out the brand has an email newsletter with tips for getting the most out of their coffee, she immediately … Continue reading “How Do Screen Readers Work with Emails?”
The Best Fonts for Email: A Guide for Developers and Designers
Font choice is an essential part of nearly any design project, and fonts play an important role in the email experience. But what are the best fonts for email marketers to use? There are many factors to consider: readability, branding, audience preference, and email client limitations. Email developers and designers can’t pick just any font … Continue reading “The Best Fonts for Email: A Guide for Developers and Designers”
How to Code Accessible Emails with Semantic HTML and ARIA
When a new email campaign gets into the hands of an experienced email developer, some of the most important work to support email accessibility begins. Two key factors for coding accessible emails are the use of semantic HTML markup and certain ARIA attributes. However, a survey of marketers featured in the report, Accessibility in the … Continue reading “How to Code Accessible Emails with Semantic HTML and ARIA”
Color Contrast Accessibility: Tips for Better Email Design
Despite the best efforts of advocates, it appears many brands still aren’t getting the message about color contrast accessibility. WebAIM published a study this year showing 86.4% of homepages failed the Web Content Accessibility Guidelines (WCAG) for text contrast. That’s worse than results from 2019. If color contrast accessibility is ignored on a business’ website, … Continue reading “Color Contrast Accessibility: Tips for Better Email Design”
How to Embed HTML5 Video in Emails | And Your Other Options
Have you been dying to add video to your emails, but worried about the technical barriers? It might not be as hard as you thought. Just take our handy code snippet and insert your own video.
How to Implement BIMI: A Step-by-Step Guide [Infographic]
Want to get your brand’s official logo to display in email inboxes, but you’re not exactly sure how to implement BIMI? This easy-to-understand guide shows you how to get started and walks you through each essential step of BIMI implementation. While it isn’t directly connected to email deliverability, and it’s not exactly one of the … Continue reading “How to Implement BIMI: A Step-by-Step Guide [Infographic]”
What Is My SpamAssassin Score and What Does it Mean?
This is the second entry in our series on SPAM filters: how they work, how to avoid them, and what we can learn from their output. SpamAssassin is an open source, content-matching SPAM filter released under the Apache License 2.0. It uses a number of different filtering techniques, including DNS-based spam detection, Bayesian filtering, external programs, blocklists and online databases. Luckily for us, it produces a header which we can use to determine how it categorized and scored your email.
600+ Free Email Templates to Freshen Up Your Campaigns
Note: We’ve updated this resource of free email templates for 2021! Before you walk into a job interview, you probably plan your outfit carefully. It’s the very first thing your potential employer will see, so it’s crucial to make a good first impression. You may want to wear something that says “trustworthy and professional, but … Continue reading “600+ Free Email Templates to Freshen Up Your Campaigns”
How to Create a BIMI Logo: Your Step-by-Step Guide
Here’s a situation that could happen to email marketers like you in the near future. You get a message from someone in the company who notices that one of your top competitors has a logo next to messages in the inbox. They demand to know, “Why doesn’t our brand’s logo show up in emails like … Continue reading “How to Create a BIMI Logo: Your Step-by-Step Guide”
What is an SPF Record for Email and How Does it Work?
If you ask anyone to tell you the most annoying aspect of email — the thing that causes the most frustration — spam is almost always going to be a top answer. Perhaps the only thing worse than spam? Email spoofing — where bad actors send a message that pretends to be from an organization the … Continue reading “What is an SPF Record for Email and How Does it Work?”
Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance
Healthcare is an $11.9 trillion business with a unique proposition. Whether we like it or not, we are all customers with a lifelong subscription. However, this doesn’t mean we don’t choose how, where, and when we engage with the industry, so healthcare companies must market their services just like any other business. When it comes … Continue reading “Healthcare Email Marketing: Tips on Strategy and HIPAA Compliance”
Gmail Email Clipping | How Developers Can Avoid It
There is a lot going on in the email world right now – *eh hem* Apple Mail Privacy Protection. But I figured we’d take a moment to look at an email client behavior that’s been around for a while – Gmail email clipping. What are we talking about here? When you send an email to … Continue reading “Gmail Email Clipping | How Developers Can Avoid It”
Email Spoofing: How to Stop it From Hurting Your Brand
Imagine a world in which it was nearly impossible to tell a real person from an alien imposter. Like the classic sci-fi film, Invasion of the Body Snatchers, it would be horrifying. Yet, that’s essentially what the average subscriber experiences in their email inbox all the time. The problem? Email spoofing is running rampant. Scammers … Continue reading “Email Spoofing: How to Stop it From Hurting Your Brand”
Email Campaign Management: Tackling the Toughest Challenges
Launching a new email marketing campaign is a lot like trying to juggle feral cats. However, if your team can get email campaign management under control, you’re going to become all-star, agile email marketers. Here are some of the balls that need to stay in the air: Email strategy and planning (defining goals, audience, KPIs, … Continue reading “Email Campaign Management: Tackling the Toughest Challenges”
CASL Compliance: What Email Marketers Need to Know
If spam fought the law in the Great White North, would the law win? While Canadians are known for being polite, they have a history of being tougher on email spam than their neighbors in the U.S. Canada’s anti-spam law (CASL) is one of the most strict, both in terms of compliance and potential penalties … Continue reading “CASL Compliance: What Email Marketers Need to Know”
GDPR Compliance in 2021: What Email Marketers Need to Know Now
If you work in the email marketing industry you probably won’t need any introduction to GDPR. For a number of months leading up to its implementation, a little more than three years ago now, it’s all any of us spoke about. However, a lot has happened since GDPR compliance first became a concern. So, it’s … Continue reading “GDPR Compliance in 2021: What Email Marketers Need to Know Now”
CAN-SPAM Compliance: What Email Marketers Need to Know
Email spam on computer screen. Magnifying glass looks for CAN-SPAM compliance.
CCPA Compliance: Regulations Email Marketers Must Follow
A lot happened in the year 2020. So, if the topic of CCPA compliance flew under your radar, it’s understandable. However, this consumer privacy law went into full effect last year, and it’s considered the strictest of its kind in the United States. The CCPA impacts email marketers everywhere. So, it’s important to understand what … Continue reading “CCPA Compliance: Regulations Email Marketers Must Follow”
