EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Email Coding 101: How to Use HTML, CSS, and MJML
Cookie-cutter email marketing is easy. The downside, however, is that doing things the easy way means a lot of other people are doing it that way too. You’re here because you want to do more with email coding. You have ideas. You want to take things further. You’re ready to learn some code and try … Continue reading “Email Coding 101: How to Use HTML, CSS, and MJML”
How to Conduct an Accessibility Audit for Email Marketing
Could an accessibility audit help make your email marketing more inclusive and engaging? Not all email marketers are thinking about accessibility when designing and developing campaigns. But more and more of them are realizing just how important it is to follow email accessibility best practices. Research from Pathwire (a Sinch Company) in the report Accessibility … Continue reading “How to Conduct an Accessibility Audit for Email Marketing”
How to Audit and Test Your Email Templates
When’s the last time you took a look at your email templates? If you’re like most email marketers, it’s maybe been a while. It can be so tempting to “set and forget” something like your email templates. After all, the whole point of creating them is to make the email sending process more streamlined. But … Continue reading “How to Audit and Test Your Email Templates”
5 Advanced Email Marketing Tactics and Technologies to Try in 2022
The start of a new year is a great time to make plans to try new things. Pick a travel destination, a new hobby, or new cuisine to try. Of course, you can make some email marketing goals in 2022 as well, like expanding your horizons and experimenting with some advanced tactics. Each year, new … Continue reading “5 Advanced Email Marketing Tactics and Technologies to Try in 2022”
University Email Campaigns: Tips for College Marketing
Universities in the United States and the United Kingdom have a bit of an enrollment problem on their hands. However, it’s an issue that strategic university email campaigns may be able to help remedy. In the US, college student enrollment is down significantly. According to The National Student Clearinghouse Research Center, there are around 1-million … Continue reading “University Email Campaigns: Tips for College Marketing”
How to Increase Email Engagement: Top 5 Tactics
Finding a way to increase email engagement (or at least maintain it) is an ongoing struggle for all sorts of email marketers. The good news is, declining email engagement doesn’t have to be inevitable. You just have to find a way to keep things interesting. But we hear you… easier said than done, right? In … Continue reading “How to Increase Email Engagement: Top 5 Tactics”
Goals for Email Marketing in 2022: 7 Projects to Pursue
The new year is upon us, the time when everyone likes to talk about goals, plans, and how to improve. Have you thought about your goals for email marketing in 2022? The thing is, this really is a good time to assess your email marketing goals. The start of the year is when many marketing … Continue reading “Goals for Email Marketing in 2022: 7 Projects to Pursue”
What Is an Email Marketing Audit?
The word “audit” doesn’t exactly bring up feelings of joy and excitement does it? If you’re being audited, it means you could be in trouble. And if you’re doing the auditing, it often means you’re facing a tedious task. But what is an email marketing audit? If you’re here looking for information on how to … Continue reading “What Is an Email Marketing Audit?”
Year in Review: Email on Acid in 2021
Take a deep breath…The holidays are winding down, and the year is coming to a close. It’s time to reflect on 2021 to see how far we’ve come. The past 12 months have been quite a whirlwind for the Email on Acid brand. Whether you casually read our blog, subscribe to our newsletter, or use … Continue reading “Year in Review: Email on Acid in 2021”
How Can Email Developers and Designers Work Better Together?
They say teamwork makes the dream work, right? But let’s be honest. There are times when communicating and collaborating with colleagues is more like a nightmare. Too often, that’s the case with email design and development. There are plenty of reasons why email developers and designers struggle to work together: Sometimes it’s a lack of … Continue reading “How Can Email Developers and Designers Work Better Together?”
Web vs. Email Development: The 11 Biggest Coding Differences
“It’s just HTML. How hard could it be?” Those are the famous last words of many web developers who’ve been asked to code an email campaign only to discover that, when it comes to web vs. email development, there are some major differences. If all your experience is in building websites, knowing those differences will … Continue reading “Web vs. Email Development: The 11 Biggest Coding Differences”
How to Improve Transactional Email Design
Transactional email design could be the difference between a subscriber who sings your praises and one who completely forgets about their interaction with your brand, never to return. Transactional email communication is an extremely important part of the customer experience. These days, even when you make purchases at a physical store, you often have the … Continue reading “How to Improve Transactional Email Design”
Email on Acid Joins Sinch: The Future of Customer Communications Is Here
Today marks a special day in the life of Email on Acid. Back in September, we announced we had entered an agreement to be acquired by Sinch. Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family! We are … Continue reading “Email on Acid Joins Sinch: The Future of Customer Communications Is Here”
Email and B2B Content Marketing in 2022
If I was prone to using clichés in my blog posts, I might be tempted to suggest that email and content marketing go together like peanut butter and jelly. But in the more grown-up world of B2B marketing, I prefer to think of these complementary marketing channels as rum and coke (insert your beverage of … Continue reading “Email and B2B Content Marketing in 2022”
How to Use Media Queries in HTML Emails
Now that Gmail is supporting media queries in some clients, we have seen a resurgence in interest about how to use them.
Media queries can also be used to target certain resolutions or even specific email clients. Learn all about them in this blog!
HTML Email Spacing Techniques: What Works and Where to Use It
Spacing in HTML emails can be created in many different ways.
From line breaks to the CSS box model, we look at how you can add spacing and why you would use different methods.
How to Use Interactivity and Dynamic Content in Holiday Emails
When I was a kid, I would look back on the holiday season and wonder to myself, “How could it ever get any better than this year?” Holiday email marketing strategy can be a little like that too. You finish up a season full of successful sends and realize it’s going to be tough to … Continue reading “How to Use Interactivity and Dynamic Content in Holiday Emails”
How to Prevent Gmail’s Image Download Button in HTML Emails
Gmail displays a download icon on top of images without a link. Here are a few techniques you can use to prevent Gmail from displaying the icon.
Dark Mode Logo Problems: Six Ideas to Improve Email Design
Almost every single marketing email features a logo. Why? Because a logo is a big part of how a brand visually represents itself. Consistently including one in marketing materials (like emails!) helps establish brand recall and trust in the eyes of customers, clients, and followers. After all, 59% of consumers prefer to purchase from familiar … Continue reading “Dark Mode Logo Problems: Six Ideas to Improve Email Design”
Dark Mode Accessibility in Email: Truth & Coding Tips
Most developers are very familiar with dark mode and its challenges in email. Those of us who stare at code all day appreciate the aesthetic and believe it gives our eyes a bit of a break. However, putting personal preferences aside, there is still a great deal of debate relating to dark mode and email … Continue reading “Dark Mode Accessibility in Email: Truth & Coding Tips”
