EOA Blog
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Latest Blog Posts
How to Start Building an Effective Email Design System
A lot of email marketers rely on templates to get the job done. There are also developers who build email campaigns from scratch. Some of us like to improvise, others prefer having a strict set of rules applied to a brand’s emails. Whatever your approach might be, any email marketing team will benefit from having … Continue reading “How to Start Building an Effective Email Design System”
Notes from the Dev: Using CSS Hover Effects and Rollovers
Want to code emails that are more interactive? The concept of interactive emails might sound a little intimidating at first. But, if you start with something simple – like CSS hover effects – you’re on the right track. Interested in learning how to use a rollover effect in email? You’re in luck! My good friend … Continue reading “Notes from the Dev: Using CSS Hover Effects and Rollovers”
Web Fonts and the Use of Font Stacks in Email Design
Google Fonts makes integrating new typography a total cake-walk!
But is it safe for email yet?
How to Use GIFs and GIF Fallbacks for Outlook Emails
Your email designer or email marketing colleague has approached you with a request: they want to include an animated GIF in their next email. Nice! Graphics Interchange Formats (GIFs) are an easy way of adding something fun to your digital marketing. So what’s the roadblock? Well, not all email clients, like Microsoft Outlook, fully support … Continue reading “How to Use GIFs and GIF Fallbacks for Outlook Emails”
Progressive Enhancements for Email Design and Development
HTML email development can be fun and creative. It can also be complicated and frustrating. You may spend hours crafting the perfect email, using clever interactive elements, custom fonts, and captivating CSS animations. But how many of your subscribers will be able to experience it all? If you start out with the most complex version … Continue reading “Progressive Enhancements for Email Design and Development”
Sustainable Email Marketing: Is There Such a Thing?
Earth Day should get us all thinking about how our personal lives impact the planet. But what about your work life? Ever wonder what happens when you hit send on a new email campaign? Do those emails leave a carbon footprint? There was a time when everyone thought email was environmentally friendly because it replaced … Continue reading “Sustainable Email Marketing: Is There Such a Thing?”
How to Make Bulletproof Email Buttons and Backgrounds
Bulletproof: it’s not just for coffee and flak jackets. If you’ve been in the email development field for a while, you’ve probably heard the term “bulletproof” thrown around. Developers often use the term in conjunction with an email element, such as a “bulletproof button” or a “bulletproof background.” But what makes an email element bulletproof? … Continue reading “How to Make Bulletproof Email Buttons and Backgrounds”
Supercharge Your Email Campaigns with Images
We break down what you need to know about Text-to-image ratios in emails. What we should be really concerned with and what is simply a myth.
The 10 Best Ways to Annoy Your Email Subscribers
Do you know that one annoying guy at work who’s always interrupting people during meetings, constantly talks about himself, and keeps on making rookie mistakes? You don’t want to be that guy. But let’s face the music. There are a lot of people out there who find certain types of email marketing to be just … Continue reading “The 10 Best Ways to Annoy Your Email Subscribers”
Pro Tips on Formatting Emails for Mobile Devices
Responsive design is one of the most powerful tools available to email designers today. But it’s also one of the most confusing. Are you having trouble getting your responsive email to, well, respond? Don’t worry. It happens to lots of email designers. In this article, we’ll look at some pro tips for using media queries … Continue reading “Pro Tips on Formatting Emails for Mobile Devices”
How to Choose the Right Colors for Effective Email Marketing
Android green. McDonald’s golden arches on red. Facebook blue. Colors are a core component of brand recognition. What are yours? You probably stick to a brand color palette to keep your messages consistent. And, if it’s a special email – like a holiday send – maybe you’ll switch it up from the norm. Although it … Continue reading “How to Choose the Right Colors for Effective Email Marketing”
The Best Email Development Tools for Fast and Flexible Coding
In the sometimes perplexing and confusing world of email marketing, the email developer is like a hero with superpowers who swoops in to save the day. But of course, Batman has a utility belt and a Batcave full of stuff while Ironman’s got an endless supply of technology at his disposal. The right email development … Continue reading “The Best Email Development Tools for Fast and Flexible Coding”
19 of the Best Email Marketing Blogs in 2022
We thought we would do you a solid and sift through the blogosphere to find the most informative, actionable and insightful posts out there on email. That’s right, a blog about blogs. We’re so meta! After finding some duds, we compiled an exhaustive list of the email blogs that really take the cake.
Sit back, get comfy and freshen up that cup of joe as you check out our list of 22 email blogs that are absolutely crushing it.
The Ins and Outs of Using Dark Mode Email Testing
Since 2019, the number of users turning off the lights with dark themes has sky-rocketed, and it’s expected to continue to climb. A significant number of your subscribers are also likely viewing emails in dark mode. Previously, we talked about how to implement dark mode in your emails. But the dark mode rollout across browsers, … Continue reading “The Ins and Outs of Using Dark Mode Email Testing”
Pseudo-Elements: Why You Need Them and How to Use Them
Pseudo elements often go unused in email development.
In this post, we’ll break down where they’re supported, how to use them and some fun examples for you to use in your emails.
Find Out if Your Subscribers Use Apple Mail Privacy Protection
As consumers, we all want stronger security and more privacy around our personal data and online activity. As email marketers, however, we also want to be able to do our jobs effectively and efficiently. So last year, when Apple announced new Mail Privacy Protection features that prevent marketers from accurately tracking email open rates (and … Continue reading “Find Out if Your Subscribers Use Apple Mail Privacy Protection”
The Code Review Process for HTML Emails [Free Checklist]
“Have you checked it in Outlook?” It’s like the phrase “have you turned it on again/off again” for email devs. No matter how many times you check images, alt text, responsiveness, and fallbacks…something gets funky in one email client or another. Unlike web development, HTML email development exists at the whims of finicky email clients. … Continue reading “The Code Review Process for HTML Emails [Free Checklist]”
GIFs in Email Marketing: 6 Brands with Great Ideas
The emergence of animated GIFs in email makes it clear that these animations can draw and focus attention on your product in an incredibly powerful way. These five brands have proven just how effective – and fun – GIFs can be in email.
Email Encoding: Setting Content-Type and HTML Special Characters
In this post we break down how content-type plays such a major role in how your email is displayed and why you should encode your characters.
10 Reasons to Fall in Love with Email Marketing Again
Have you lost that loving feeling for the work you do in email? Sometimes all the challenges we face during the daily grind of writing, designing, developing, and strategizing cause us to forget about the benefits of email marketing. At Email on Acid, we’re just as guilty as everyone else. A lot of the articles … Continue reading “10 Reasons to Fall in Love with Email Marketing Again”
