Email attachments are files sent within (or attached to) emails. These attachments could be PDF files, images, and more. However, some inbox service providers (ISPs) flag large email attachments as...
The email’s body is part of a HyperText Markup Language (HTML) email that contains most of the content visible to recipients. It often consists of a header or hero section...
Email components are the elements of an email. The five main parts of an email are the subject line, to and from email addresses, header, body, and footer. Email components...
Email frameworks take on all the heavy lifting of the email development process. In other words, they take on difficult tasks such as workarounds for tricky email clients, optimizations for...
An email marketer is responsible for creating and monitoring email marketing campaigns, optimizing email design and layouts, and generating email content. While email marketers are just one link in the...
Email performance is a metric that allows brands to measure the performance of their marketing emails at each stage of the email cycle. It pulls together multiple email marketing metrics...
An email recipient is an individual who owns the “to” email address in the “from” and “to” fields (found on the top of an email). The “from” address is of...
In emails, exporting is the process of moving content around from platform to platform, like bringing email templates to an email service provider (ESP) or exporting template code to be...
Extensible Markup Language (XML) is a markup language like the HyperText Markup Language (HTML). The main difference between the two languages is that XML stores and transfers data, while HTML...
Eye tracking is used to test and observe an individual’s eye movements and monitor their visual attention. Email professionals use it to gauge customer interaction with their content and gain...
