dark mode emails
Master the Art of Dark Mode Email Design and Coding
We’ve updated our comprehensive guide on creating and coding dark mode emails. Get tips and code snippets to optimize your HTML email campaigns for the dark side of the inbox.
Dark Mode vs. Light Mode: What’s a Better User Experience?
Who doesn’t love a good old-fashioned debate? You’re guaranteed to start a conversation by wondering aloud if pineapple should be on pizza or if a hot dog is truly considered a sandwich (I’m a big N-O for both, if you’re wondering.) When it comes to user experience, though, debates feel more high-stakes. Do we optimize … Continue reading “Dark Mode vs. Light Mode: What’s a Better User Experience?”
The Ins and Outs of Using Dark Mode Email Testing
Since 2019, the number of users turning off the lights with dark themes has sky-rocketed, and it’s expected to continue to climb. A significant number of your subscribers are also likely viewing emails in dark mode. Previously, we talked about how to implement dark mode in your emails. But the dark mode rollout across browsers, … Continue reading “The Ins and Outs of Using Dark Mode Email Testing”
Goals for Email Marketing in 2022: 7 Projects to Pursue
The new year is upon us, the time when everyone likes to talk about goals, plans, and how to improve. Have you thought about your goals for email marketing in 2022? The thing is, this really is a good time to assess your email marketing goals. The start of the year is when many marketing … Continue reading “Goals for Email Marketing in 2022: 7 Projects to Pursue”
Year in Review: Email on Acid in 2021
Take a deep breath…The holidays are winding down, and the year is coming to a close. It’s time to reflect on 2021 to see how far we’ve come. The past 12 months have been quite a whirlwind for the Email on Acid brand. Whether you casually read our blog, subscribe to our newsletter, or use … Continue reading “Year in Review: Email on Acid in 2021”
Dark Mode Accessibility in Email: Truth & Coding Tips
Most developers are very familiar with dark mode and its challenges in email. Those of us who stare at code all day appreciate the aesthetic and believe it gives our eyes a bit of a break. However, putting personal preferences aside, there is still a great deal of debate relating to dark mode and email … Continue reading “Dark Mode Accessibility in Email: Truth & Coding Tips”
How Popular is Dark Mode Usage for HTML Emails?
Is dark mode for HTML emails a passing trend, or is it popular enough that teams should consider it as they design, develop, and optimize campaigns? According to a survey from Pathwire and Ascend2, 44% of marketers are considering dark mode during email production. Another 28% have plans to start. But what about your list … Continue reading “How Popular is Dark Mode Usage for HTML Emails?”
12 Reasons Why Marketers Should Test Every Email Campaign
When you don’t test every email you send, it’s a lot like not brushing your teeth every day. Something is going to end up stinking: your breath or your results. Stop testing or brushing for long enough, and you’re bound to have some serious problems. Email marketers have a lot riding on their shoulders because … Continue reading “12 Reasons Why Marketers Should Test Every Email Campaign”
Darktober in Review: Recapping our Dark Mode Email Exploration
The sun is setting noticeably earlier these days. It must be the end of Darktober! We’re wrapping up our month-long exploration of dark mode and email marketing with a look back at what we shared and learned throughout October. It turned out to be a hot topic among email developers and designers. We plan to … Continue reading “Darktober in Review: Recapping our Dark Mode Email Exploration”
Dark Mode Email Design: Who Stands Out in the Inbox?
Whenever I think or talk about dark mode I have a strange tendency to remember Star Wars. I have always been against dark mode and when asked the question “Why?” — I couldn’t actually give a plausible explanation. Maybe it’s just my age and the thought of change. Maybe I just consider it a fad … Continue reading “Dark Mode Email Design: Who Stands Out in the Inbox?”
Do Your Subscribers View Email in Dark Mode?
Dark mode is the new black. Of course, by that we mean it’s a growing digital design trend for user interfaces (obviously, there tends to be a lot of black). But how do you know if your list is reading emails in dark mode? Should you be optimizing your campaigns for it? Is it necessary … Continue reading “Do Your Subscribers View Email in Dark Mode?”
Emails That Make Our Inbox Smile
It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid. To kickoff the new year we decided to spotlight some of our top picks. So buckle … Continue reading “Emails That Make Our Inbox Smile”
