Email Marketing
Dark Mode Emails: October Transforms into Darktober
Email Marketing
We’re turning down the lights and going dark throughout October here at Email on Acid. It’s all part of what we’re calling “Darktober” — our comprehensive look into how an important digital design trend is impacting email marketing.
Dark mode for email doesn’t have to be a mystery. During #Darktober, we’ll be strapping on our proton packs and hunting down answers to the questions and challenges that haunt email teams like yours.
Bookmark this page and keep coming back as we’ll be updating links and information all month. Here’s a preview of what to expect during Darktober:
Let’s start things off with a high-level examination of the topic at hand. Are dark mode emails as scary as they seem? Get essential information as we kick off Darktober with an eye-opening infographic explaining what dark mode is all about.
Who uses it? Why do some people prefer it? What are the biggest challenges? What are some best practices? Get the facts on dark mode for email first!
For a deeper dive into dark mode emails, tune in as our roundtable of industry experts provides insights into design and development. Join Anne Tomlin of Emails Y’all, Annett Forcier of Email Boutique, and our very own Ed Ball for a webinar that’s packed with tricks and treats.
Our panel will take your questions as we cover everything from specific ESP issues to dark mode developer hacks. The live event is October 22, at 11:30 am EDT. Find out how to get the gremlins out of your dark mode emails.
Missed the live webinar? No problem! You can check out the recording and download the slides. Dark Mode Twitter Chat: Your Turn to Talk
Towards the end of Darktober, we’ll join Action Rocket for a live chat on Twitter that puts the focus on dark mode emails and shines the spotlight on the Email Geeks community.
We want to know what you have to say about dark mode. Join the Twitter chat on October 28th at 11 am EST to give your two cents on a variety of questions. Plus, get tips and insights from your peers, too! Use the hashtag #DarkModeChat to follow along.
Our Twitter Chat also includes a fun giveaway and a chance to show off your dark mode design prowess! Email your best dark mode emails to our friends at Action Rocket (hello@actionrocket.com). You’ll be entered for a chance to win some free swag for email geeks!
Missed the #DarkModeChat? Check out highlights in our Darktober recap >>
Follow us on Twitter and participate in upcoming Twitter chats for email geeks.
New articles on dark mode emails will be popping up like zombies throughout Darktober. And, we already have some excellent resources to check out:
Here’s what else is new this month (look for more throughout Darktober):
Make sure you’re following Email on Acid on LinkedIn, Facebook, and Twitter so you can join the conversations and don’t miss a thing. We’re not the only ones talking about dark mode emails. That’s why we’re curating other content on this topic and sharing it with our friends and followers.
We’ll be using the #Darktober hashtag with everything we share — and you can too!
Feel free to tag us and ask your own questions, provide some tips, and pass along interesting info you find online. Dark mode for email shouldn’t be a horror story. If we band together, we can take on the monsters that want to take us down and emerge unscathed on the other side.
Let’s do this …
Leave a comment below and let us know what you’d like to hear more about during Darktober!
