Email on Acid Joins Sinch: The Future of Customer Communications Is Here

Today marks a special day in the life of Email on Acid. Back in September, we announced we had entered an agreement to be acquired by Sinch. Since then, we’ve been patiently waiting for the deal to close. And now, it’s finally here – today, we officially become part of the Sinch family!

We are email geeks through and through so the idea of bringing email perfection to a wider audience is thrilling for us. And of course, the feeling is mutual: Sinch brings additional communication channels, which will give email senders a much easier path to go omnichannel and adopt additional messaging APIs. Don’t worry – we will continue to live and breathe email through and through. The Email on Acid product you know and love will operate as a standalone brand, and our team remains laser-focused on helping you get better results through pre-deployment email testing. 

If you’re thinking about adding new channels to your communications strategy, though, we think you’ll be excited to hear about the possibilities this new chapter will provide. 

For the Pathwire portfolio, including Mailgun, Mailjet, and Email on Acid, the Sinch acquisition was a natural next step. Nowadays, customer communications happen across a range of different channels, platforms, and devices, and in a world where connected experiences are the norm, it made no sense for email to be siloed.

Adding mobile messaging, voice, and video services to your email experience means you’re not just focusing on the present of customer communications – you’re also getting ready to provide the experience the next generation demands.

Don’t worry – email isn’t going anywhere. It’s the best channel for marketing ROI and has benefits no other medium can provide. But no communications channel can stand on its own.

Here’s how incorporating messaging and conversational APIs into the mix can help expand your reach and improve your customer experience and conversions.

There’s no one-size-fits-all when it comes to customers. With nearly 20% of Americans receiving over 50 emails a day, it’s essential to combine your campaigns with additional touchpoints, something you can now do through Sinch’s messaging and conversational APIs. 

Think about your latest campaign. You might’ve promoted your newest product or offered a great deal to thank your customers for their trust during this past year. Now think about how much further that campaign could’ve gone if you’d sent your audience a last call for the deal via text message. Or if you had linked a chatbot to handle some of the most common shipping or delivery FAQs. 

In this day and age, your success comes down to providing a best-in-class customer experience and making it easy for your subscribers to complete their purchases. By incorporating additional channels to your current email strategy, you’ll be able to deliver more targeted and effective messaging based on your users’ preferred form of communication.

Providing a great experience post-conversion is key to your business’ success and transactional notifications play a big role at this stage of the customer journey. From 2FA and identity verification to order or shipping confirmations, transactional messages are essential for the day-to-day operations of all sorts of businesses around the world. And while email is still the preferred channel for these types of notifications, users now expect brands to provide these updates across a variety of channels. 

Just imagine the possibilities: order confirmation emails that allow users to click through to a chatbot for continuous shipment tracking; user preference centers that enable customers to pick between SMS or email for delivery status updates; or even triggered emails with a link to a flash call verification when signing up for services that require additional validation.

Sinch’s messaging and conversational APIs open a world of possibilities for your transactional messages, especially at a time where supply chain issues mean unexpected disruptions and an increase in customer support issues for many businesses.

Integrating a range of channels comes with its own set of challenges, but at Sinch, you’ll get the experts of the highest caliber to guide you. If you’ve been interested in adding new communication channels to your repertoire, you can try Sinch for free here.

Want to learn more about the Sinch family? Explore the Sinch portfolio further and start mapping how you’re going to take your customer communications to the next level in 2022.