EOA Blog
See what's new around Email on Acid.
Latest Blog Posts
Black Friday Email Strategy for 2024: New Consumer Insights
Are you ready for BFCM and beyond?
Find out what new research reveals about consumer preferences and expectations for promotions and customer communications during the holiday season.
How People with Color Blindness See Your Holiday Email Campaigns
The holidays are a colorful time of year, but they don’t look the same to everyone on your list. Find out how your design choices may impact the way people with color blindness engage with holiday email campaigns.
Email Accessibility in 2024: A Complete Guide for More Inclusive and Effective Campaigns
We have to stop ignoring the issue of accessibility in the inbox. Two members of the Email Markup Consortium joined Megan Boshuyzen to discuss a recent study that shows most of us fall short. Check it out and get a whole lot more in our complete guide to email accessibility.
Black Friday Email Marketing 2024: Avoid These 12 Disastrous Mistakes
In email marketing, what can go wrong will (usually) go wrong. It’s almost time to launch those all-important Black Friday and Cyber Monday campaigns. Feeling lucky?
Responsive Email Design Challenges? Try Mobile-First Email Coding
Using max-width media queries for responsive emails? Megan Boshuyzen thinks you can do better. Find out why changing your ways could make a big difference.
Master the Art of Dark Mode Email Design and Coding
We’ve updated our comprehensive guide on creating and coding dark mode emails. Get tips and code snippets to optimize your HTML email campaigns for the dark side of the inbox.
What if Gmail, Apple Mail, Yahoo, and Outlook were High School Stereotypes?
Imagine your favorite email clients were the cast of The Breakfast Club. Here’s how we’d cast the movie. Unfortunately, you’re the vice principal in charge of these unruly teens.
Unleash Creative Ideas for Interactive Emails
Find out some of the best ways to surprise and delight your subscribers with a little interactivity. From hovers to gamification, these ideas are guaranteed to engage.
Can a Plain Text Email be Better than HTML?
Do your subscribers want all the bells and whistles? Or would they prefer you kept it simple? Let’s take a closer look at what plain emails have to offer.
Email Marketing is Still Relevant – But It’s Also Got Company
Maybe email marketing isn’t dead. But could it die? Find out what a new consumer survey reveals about their preferences for communication.
12 Email Marketing Podcasts to Check Out in 2024
We’ve updated our list of the best podcasts produced for and by email geeks. Check out our recommendations and tune in today. Your ears will thank you.
Code a Responsive HTML Email Template in 3 Simple Steps
You’ve got a smartphone, and you know exactly how it feels when a digital experience isn’t optimized for mobile. It could be a webpage, an application, or an email. That frustrating feeling of not being able to navigate, read the text, or click a button is enough to make you chuck a brand-new iPhone across … Continue reading “Code a Responsive HTML Email Template in 3 Simple Steps”
LinkedIn Newsletter vs Email Newsletter: What’s the Right Strategy?
Should you launch a LinkedIn newsletter? Is it better than an email newsletter? Find out how both content distribution tactics fit into your strategy.
Email Marketing and SEO Strategies: What are the Connections?
SEO and email marketing may seem worlds apart. But the truth is there are some ways they connect and reasons they work together. Find out more.
Summer Email Subject Lines to Make Your Strategy Sizzle
Email can drive online sales during seasonal slowdowns. Get a strategy for crafting the perfect summer email subject lines and get more opens.
What is Email on Acid and What are the Alternatives?
Let’s cut right to the chase, shall we? If you want an Email on Acid alternative, you’re here for one of two reasons: You probably realize you’re visiting the Email on Acid blog right now. And you may assume we’ll be biased… that you won’t get an honest comparison of similar tools. That’s understandable. If … Continue reading “What is Email on Acid and What are the Alternatives?”
Notes from the Dev: Use the Word Rendering Engine to Enhance Outlook Emails
It’s been a minute since the last episode of Notes from the Dev, but this one is worth the wait. We’ve got one of the most recognizable email geeks ever on the show, Mark Robbins. He’ll show us how to enhance Outlook emails by using its Microsoft Word rendering engine to your advantage. If that … Continue reading “Notes from the Dev: Use the Word Rendering Engine to Enhance Outlook Emails “
Email Testing: The Risks, Costs, and Benefits Explained
Your company already uses lots of different marketing technology. What’s the point of email testing? Do you really need to spend more money on another subscription for another piece of software? It’s likely you already realize how email supports the customer experience and has perhaps the best return on investment (ROI) of any marketing channel. … Continue reading “Email Testing: The Risks, Costs, and Benefits Explained”
What DMARC Policy Should Senders Use in 2024?
If you never thought about choosing the right DMARC policy before 2024, you’re not alone. Now that Gmail and Yahoo are getting serious about the use of email authentication protocols, many senders and email marketers are trying their best to figure things out. When Gmail and Yahoo announced new sender requirements, perhaps the most important … Continue reading “What DMARC Policy Should Senders Use in 2024?”
Spring Email Subject Lines: A Garden of Ideas
As the weather warms up and the seasons change from winter to spring, you want your marketing emails to hit inboxes like a breath of fresh air. And that means you need to start germinating some spring email subject line ideas. Why does this matter? Because people live, feel, act, and shop differently depending on … Continue reading “Spring Email Subject Lines: A Garden of Ideas”
