The Art of Email Marketing: How to Break Through the Noise
What does it take to stand out in your customers’ email inboxes? Email on Acid teamed up with the marketing minds at Adobe to produce this in-depth report, The Art of the Click. It’s the result of analyzing more than 40,000 email campaigns over the course of two years. We break down data from inside the email industry to reveal trends that can inform and empower your strategy. For decades, email has been one of the most reliable digital marketing channels, and it will remain an important part of the marketing mix. With email, you’re reaching a captive audience that has given you permission to communicate with them in a highly personal space … their inbox.
However, as we note in the report, email volume has been turned up to 11! People receive more emails than ever before. According to research from Radicati Group on Statista, the number of daily emails sent worldwide will increase by more than 18% between 2020 and 2024 from 306.4 billion to 361.6 billion. Email marketing is an art and a science. You need data to inform your creative decisions. You need data to help you understand the psychology behind your target audience’s behavior. We’ve got your data right here.
Among the many pieces of eye-opening revelations in this free report is a look at how people behave depending on where they open their emails. When are your contacts more likely to read, delete, or skim your email campaigns?
Here’s what else you discover in this free report:
There’s no need to fly blind when developing your team’s strategy. The right data points make the art of email marketing a lot less abstract.
