Email Marketing
Emails That Make Our Inbox Smile
Email Marketing
It goes without saying, 2019 was a great year for email. We saw a few bad emails sure, but we also read some amazing ones. There were lots of “favorite” emails floating around our inboxes at Email on Acid.
To kickoff the new year we decided to spotlight some of our top picks. So buckle up and get ready, these may be just the inspiration you need for your 2020 campaigns.
If you don’t have a welcome email or series, make it happen in 2020. With 4x the open rate and 5x the click-through rate compared to other marketing emails, welcome emails can boost your deliverability while setting the tone for your relationship with new subscribers. These email examples truly made us feel welcome.
Lots of email geeks experimented with interactive elements this year! Steven Sayo figured out how to code a pulsing CTA, and Jay Oram taught us how to create a search bar in our emails.
Even our very own developer, Ed Ball, wrote an amazing post on creating scratch-off effects for emails. Check out these other amazing interactive emails—just try to not let them have an effect on you.
While the pronunciation debate rages on, email marketers on both sides decided to add a little motion to their emails using GIFs. These GIF email examples moved us to take action.
We would be remiss to not mention this tricky new email design. Dark mode has a lot of email developers and designers discussing how best to handle it, especially since Gmail doesn’t support dark mode yet. We lowered the lights for these dark mode email examples.
From the stellar design, to the clever copy, these emails stood out. We loved seeing them in our inboxes. We hope to see more like them. We look forward to see what you accomplish in 2020, pushing your designs to the next level, optimizing your subject lines and inbox display, and figuring out what the heck is going on with Outlook.
And remember, we’re here for you, every single day.
